Page 2 Advertisements Column 3

Taihape Daily Times, Volume 7, Issue 290, 22 September 1915, Page 2

;-.=*; •-X& <>-. x* m of the BENNETT QUALITY! They are the Gloves a Lady prides herself upon—so Choice in Quality, so Pine in Finish, so Pleasing in Colour. WE select them with such infinite care; WE purchase them from the BEST SOURCES. BENNETT'S GLOVES are the Reliable Kind, safe from splitting and faulty seams—because they are made from the Pinest Skins and put together with the Utmost Care. REAL GLOVE ECONOMY is assured in purchasing here. Every Glove WE supply is a Pleasure to Wear. COME TO BENNETT'S TO BE WELL GLOVED! AWAEUA HOUSE TAIHAPE.

T one of his recent lectures on advertising, given L fit Liverpool, Eogiand, Tfaomaa Eussel, of London, emphasised strongly the value of newspaper advertising. "The time/' he s?id, "was ripe fcr a great extension of adverting, and newspaper advertising must always te the mainstay of publicity. He illustrated tlie fact that scientific Advertising did not add to the cost of goods, hut secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of henest goods. The great commercinl discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. I The Commercial Review points out that:—"Undoubtedly the first and most potent Advprcieing Force of the present day is tfce NEWSPAPER." Taihape business men who do lie best business , ADVERTISE IN THE "TAIHAPE TIMES." Horse-Owners an ShoeingSEEING the Growing Needs of Horse-owners in This District. ] determined upon placing My Fa.riery under the management of an. Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely su cessful, and my Shoe Department is now in charge of ME ERNEST BOUGEN, who is admittedly oneof the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. ME BOUGEN comes to Taihape with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs, FREE, and enquiries are cordially invited. PREMIER CARRIAGE WORKS AND SHOEING FORGE, THE EANGITIKEI GENERAL & GO-OPERATIVE TIMBER COMPANY, LTD. Try one to*night and see the result. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or 'Phoue for Quotations to TEE MA3CAGEB TAIHAPE. Mo headache, bad breath, sour stomach, or coated tongue in the morning * no GOi-O IS NA2OL-PROCF!