Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 290, 21 September 1915, Page 2

z-i £SS 1 of the EEN2TETT QUALITY! They are 1 the Gloves a Lady prides herself upon—so Choice in Quality, so Fine in Finish, so Pleasing in Colour. WE select them with such infinite care; WE purchase thezn from the BEST SOURCES. BENNETT'S GLOVES are the Reliable Kind, safe from splitting and faulty seani3—because they are made from the Finest Skins and put together with the Utmost Care. REAL GLOVE ECONOMY is assured in purchasing here. Every Glove WE supply is a Pleasure to Wear. COME TO BENNETT'S TO BE WELL GLOVED! AWABUA HOUSE TAIHAPE.

.4 T one of his nceot lic'urfcs on advertising, given Jr\_ Rt J.iverpno', Kt.gland, Thomas Kuistl, of Loudon, emphasised strongly the value of newspaper iOvcrcismi.'. "Tbo tirno," he sr ; id, "was iipe fr a great extension of s-dverti: \- g, and n» wspsper advertising must always to the mainstay of rmblsiitv. Ho illustrated the fact that scientific Advertising did not add to the cost of goods, hut secured a material reduction in price. Indeed, the more an articie was advertised the cheaper it became, and the more self-interest compelled ths manufacturer to heep up the quality Certain articles of great value to tlie public could never have been manufactured at all had it not been that advertising ensured a sale largo enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commerci: 1 discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Kevjew points out t! a 1: —"Undoubtedly tbe first, nrd most untent Adv<; g *ing Fore i of the pic-eent dey is fci e NEWSPAPER." Taihape business men who do the best business ADVERTISE

hoeing. SEEING the Growing Needs of Horse-owners in This District, I determined upon placing My Fairiery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of ME EENEST BOUGEN, who is admittedly one of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. ME BOUGEN comes to Taihape with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CAEEIAGE WORK, New or Eepairs, FREE, and enquiries are cordially invited. PREMIER CAEEIAGE WORKS AND SHOEING FOEGE,

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. Try one to-night and see the result. ?he Company is preps /ed to supply orders for Building or otheT Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or 'Phone for Quotations to I THE MANAGER TAIHAPB. Ato headache, bad brWSth, scur stomach, or coated tongue in the morning * NO COLD IS NAZOL-PROOF!