Page 6 Advertisements Column 1

Taihape Daily Times, Volume 7, Issue 290, 18 September 1915, Page 6

Why Tea Costs More The Second Article of a series that Every Housewile Should Read. It is indeed hard for the New Zealand housewife to realise the remarkable changes that have occurred in the tea trade within the last eight months—changes which have resulted in greatly increased prices. As was shown in the first article of this series, tea is in great demand as the beverage of the 25 million men Who are under arms to-day, due to the fact that it is the most stimulating and invigorating drink—easily transported and easily handled. But there is another clement which exerts almost as great an influence in the steadily rising •cost of tea. This factor is Russia, with its enormous population of •over 160 millions, which, at the •stroke of a pen—in almost a single night—has been turned into nation •of tea drinkers. What this means is readily seen when one considers that until September last the Russian people consumed less than 1 lb. of tea per head per annum ; whereas in our own Maoriland the average is •over 7ilbs, of tea per head per annum.

Moreover, the money previously spent on other beverages by Russia as now available for tea. Hence, at the tea auctions, enormous quantities have been bought by Russian ' representatives, who readily pay increasing prices to secure what they want. 0 As a result, tea to-dav costs the .blender in New Zealand an average of 2|d. to 3d. per lb. more than eight months ago, and. unless he is to face an enormous loss, he has only two alternatives —to reduce his quality or increase his prices. Either course is reasonable, and there is no escape—unless, before the war, he was charging an excessive price for inferior tea. If so, he is still able to sell the same grade at the old figure and probably still make a good profitc'&\mber Tips” policy has always bcLn to give the best value the world can produce at .the most reasonable prices. It has been decided to continue this policy, therefore the price has been slightly- increased —by 2d. per lb. Although advised by many to reduce costa by the admixture of harsher, inferior aud less healthful teas, the proprietors are determined to maintain that standard of quality and value which has made “Amber Tips” the mostwidcly sold blend in the Dominion to-day—the most largely sold blend of any in the world in proportion to population. Thus, if the name “Amber Tips" is on the packet, you know that it contains the finest, purest and best tea that can be 'produced for the money—that it contains a tea which is so pure and healthful that it can be used by children, and by those with the weakest ■digestion, without harm, •it is also well to remember that ’“Amber Tips” gives more cups of delicious, fragrant tea of delightful flavour. Thus it still costs yon less than others— It is still the cheapest tea in the Dominion, even though the prices have been alightly increased. We "believe that the housewives of New Zealand would rather secure the finest value that can be given-even at a slightly increased price—than that quality and values should be cheapened. It is now for you to show whether approve of this decision or not.

1/10, 2/-. 2/2 per lb. The only tea that has to increase its prices—the foregoing will tell you why. | NO MORE RHEUMATISM! f What glad news it is to hear that you fcau be cured of Rheumatism, Lumbago, Sciatica or Gout —and cured permanently. Even if you have been suffering for years, have tried all kinds Jof advertised cures in vain you owe it f o yourself to try BHEUMO. Liniments or embrocations only deaden the pain £or awhile —BHEUMO- cures in the one and only way—it penetrates the blood cleanses it of excess uric acid and thus removes the cause. Once the cause 5s removed, the pain and swelling disappear. Why use salts with foreign names and “so-called “remedies” which claim to cure Rheumatism and everything else? Try RHEUMO-a specific intended to cure Rheumatic complaints only Thousands of New Zealanders have’ been cured quickly—permanently and we have their letters of praise for BHEUMO. Mr William ones of the Terminus Hotel, Christchurch, was cured by this powerful remedy after suffer ing for 14 years. Cure your Rheumatism, Gout or Lumbago—start it to-day 2/6 and 4/6.

Rare as hen’s teeth is the cold that cannot be soothed by “NAZOL. Taken inwardly, inhaled, or rubbed on the chest, “NAZOL” is wonderfully quic*. an d efficacious. Marvellously cheap, tool 1/6 buys 60 doses. jni> printing—any style or color—u reasonable rates. Workmanrbip Times Office.