Page 6 Advertisements Column 1

Taihape Daily Times, Volume 7, Issue 290, 17 September 1915, Page 6

The Second Article of a series that Every Housewife Should Read. It is indeed hard for the New Zealand housewife to realise the remarkable changes that have occurred in the tea trade within the last eight months—changes which have resulted in greatly increased prices. As was shown in the first article of this series, tea is in great demand as the beverage of the 25 million men who are under arms to-day, due to the fact that it is the most stimulating and invigorating drink —easily transported and easily handled. But there is another element which exerts almost as great an influence in the steadily rising cost of tea. This factor is Russia, with its enormous population of •over 160 millions, which, at the stroke of a pen—in almost a single night—has been turned into nation of tea drinkers. What this means is readily seen when one considers that until September last the Russian people consumed less than 1 lb. of tea per head per annum ; whereas in our own Maoriland the average is over 7\ lbs, ot tea per head per annum. Moreover, the monev previouslv spent oc other beverages by Russia is now available for tea. Hence, at the tea auctions, enormous quantities have been bought bv Russian representatives, who readily pay increasing prices to secure what they want. © As a result, tea to-day costs the blender in New Zealand an average of to 3d. per lb. more than eight months ago, and. unless he is to face an enormous loss, he has only two alternatives —to reduce his quality or increase his prices.

Either course is reasonable, and there is no escape—unless, before the war, he was charging an excessive price for inferior ten. If so, he is still able to sell the same grade at the old figure and probably still make a good profit. -x>\mbcr Tips" policy has always been to give the best value the world can produce at the most reasonable prices. It has been decided to continue this' policy, therefore the price has been slightly increased—by 2d. per lb. Although advised by many to reduce costs by the admixture of harsher, iaferior and leas healthful teas, the proprietors are determined to maintain that standard of quality and value which ha3ma(ie'*Amber Tips'' the most widely sold blend in the Dominion to-day—the most largely sold blend of any wuntry in the world in proportion to population. Thus, if the name "Amber Tips" is on the packet, you know that it contains the finest, purcßt and best tea that can be produced for the money—that it contains a tea which is so pure and healthful that it can be used by children, and by thosa with the weakest ■digestion, without harm. & •It is also well to remember that "' Amber Tips" gives more cups of delicious, fragrant tea of delightful flavour. Thus it still costs you less than others— St is still tho cheapest tea in the Dominion, even though the prices have been slightly increased. We believe that the housewives of INew Zealand would rather secure the finest value that can be given—tven at a slightly' increased price—than that quality and values should be cheapened. " It ia now for you to show whether srou approve of this decision or not.

I/10, 2/-, 2/2 per lb. ily tea that has to increase its I /prices — the foregoing will tell you why. ji NO MOEE RHEUMATISM! i ' ) What glad news it is to hear that you Can he cured of Eheumatism, Lumbago, Sciatica or Gout—and cured permanently. Even if you have been suffering for years, have tried all kinds pi advertised cures in vain you owe rt |to yourself to try EHEUMO. Liniments «or embrocations only deaden the pain ifor awhile—EHEUMO cures in the one iand only way —it penetrates the blood cleanses it of excess uric acid and thus removes the cause. Once the cause Js removed, the pain and swelling disappear. "Why use salts with foreign names and so-called "remedies" which fclaim to cure Eheumatiflm and everything else? Try EHEUMO—a specific intended to cure Eheumatie complaints only. Thousands of New Zealanders Rave been cured quickly—permanently and we have their letters of praise ifor EHEUMO. Mr William ones of the terminus Hotel, Christchurch, was cured by this powerful remedy after suffer W for 14 years. Cure your Eheumatism, Gout or Lumbago-start it to-day 2/6 aad 4/6. IUB

i's toota is me v>w.u v—lalmo'tDe soothed by Takriiest "NAZOL" is wonderfully quick Sd Efficacious. Marvellously cheap, ■too! 1/6 buys 60 doses. I Job PrinUixg-any style or ccl«rrates. Workmanship V th * *est. Times Of3c&-