Page 6 Advertisements Column 1

Taihape Daily Times, Volume 7, Issue 290, 15 September 1915, Page 6

The Second Article of a series that Every Housewife Should Read, It is indeed hard for the New Zealand housewife to realise the remarkable changes that have occurred* in the tea trade within the last eight months—changes which "have resulted in greatly increased ■prices. As was shown in the first article of this series, tea is in great -demand as the beverage of the 25 million men Who are under arms io-day, due to the fact that it is "the most stimulating and invigorating drink—easily transported and easily handled. But there is another -element which exerts almost as great ah influence in the steadily rising cost of tea. This factor is Russia, with its enormous population of over 160 millions, which, at the ■stroke of a pen—in almost a single night—has been turned into nation of tea drinkers. What this, means is readily seen ■when one considers that until September last the Russian people •consumed less than 1 lb. of tea per head per annum ; whereas in our •own Maoriland the average is •over 7\Vos, ot tea per head per

Moreover, the money previously ■spent on other beverages by Russia .is now available for tea. Hence, at the tea auctions, enormous quantities liave been bought by Russian representatives, who readily pay increasing prices to secure what they wanf' © As a result, tea to-day costs the : blender in New Zealand an average of 2|d. to 3d. per lb. more than eight months ago, and. unless ihe is to face an enormous loss, he has only two alternatives —to reduce his quality or increase his prices. * Either course is reasonable, and there is no escape—unless, before the war, he was charging an •excessive price for inferior tea. If so, he is still able to sell the same grade at the old figure and probably still make a good profit. .•4v\mber Tips" policy has always focwi to give the best value the ■world can produce at the most reasonable prices. It has been to continue this policy, therefore the price has been slightly increased—by 2d. per lb. Although advised by many to reduce costs by the admixture of harsher, inferior and less healthful teas; the proprietors are determined to maintain that standard of quality and ▼alue which has made'"Amber Tips" the most widely sold blend in the Dominion j to-day—the most largely sold blend of any euuntry in the world in proportion to population. Thus, if the name "Amber Tipß" is on the packet, you know that it contains the finest, purest and best tea that can be produced for the money—that it contains a tea which is so pure and healthful that it can be used by children, and by those with ihe, weakest digestion, without harm. 4 •It is also well to remember that "Amber Tips" gives more cups of delicious, fragrant tea of delightful flavour. Thus it still costs you less than others— Rt is still the cheapest tea in the Dominion, even though the prices have been olhihfcly increased. We believe that the housewives of Xew Zealand would rather secure the finest valne that can be given—even at a slightly increased price—than that quality and values should bo cheapened. It is now for you to show whether you approve of this decision or not.

1/10, 2/-, 2/2 p*r lb. I TAtf orr/// tea ?/ia£ has tor increase its a prices — the foregoing will tell you why. NO MOEE RHEUMATISM! 1 What glad news it is to hear that yoi ■ban be cured of Eheumatism, Lumba &o, Sciatica or Gout —and cured per tmanently. Even if you have been suf Kering for years, have tried all kind tof advertised cures in vain you owe i So yourself to try RHEUMO. Liniment; or embrocations only deaden, the pali for awhile —RHEUMO cures in the on< •and only way —it penetrates the blooc eleansea it of excess uric acid and thui removes the cause. Once the cause h removed, the pain and swelling disap pear. Why use salts with foreigi names and so-called "remedies" whicl claim to cure Rheumatism and every thing else! Try RHEUMO —a specific intended to cure Rheumatic complaint! only. Thousands of New Zealanden fiave been cured quickly—permanent ly and we have their letters of prals< for RHEUMO. Mr William ones of tin Terminus Hotel, Christchurch, was cur ed by this powerful remedy after suffe Sng for 14 yes.rs. Cure your Rheuma tism, Gout or Lumbago—start it to-da; 2/6 aad 4/6. 10;

Bare as hen's teeth is the cold that cannot he soothed by "NAZOL." Taken inwardly, inhaled, or rubbed on the chest, "NAZOL" is wonderfully quick end efficacious. Marvellously cheap, too! 1/6 huys 60 doses. Job Printing—any stylo or colcrat T*»?isotvaMo rates. Wortouansfcil .* ri■•-» best. Times Office.