Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 290, 8 September 1915, Page 2

m 7W m itW 1 GLOVES of the BENNETT QUALITY! They are the Gloves a Lady prides herself upon—so Choice in Quality, so Tine in Finish, so Pleasing in Colour. WE select them with such infinite care; WE purchase them from the BEST SOURCES. BENNETT’S GLOVES are the Reliable Kind, safe from splitting and faulty seams —because they are made from the Finest Skins and put together with the Utmost Care. SEAL GLOVE ECONOMY is assured in purchasing here. Every Glove WE supply is a Pleasure to Wear. COME TO BENNETT’S TO BE WELL GLOVED! H. 0. BENNETT & 00. AWABUA HOUSE TAIHAPE. NEWSPAPER ADVERTISING AT one of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. “The time,** he said, “was ripe fer a great extension of advertising, and newspaper advertising must always he the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an articie was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles ©f great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commereinl discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—“Undoubtedly the first and most potent Advuc’sing Force cf the present day is the NEWSPAPER.** Taibape business men who do the best business ADVERTISE IN THE “TAIHAPE TIMES.” Let vs build your next new vehicle v:,-: ' . • " . > v ; ;- r > fM cm rat , \ > \ F: »} 3 iff illi B Mf PREMIER CARRIAGE WORKS Al/f fUA, TAIHAPE

THE EANGITIEEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. nr ' y 6. ' The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Burge stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or 'Phone for Quotations to TEE MANAGES TAIHAPE. ,NO QOLD IS ' 'NASGLv EOOF.’’ *