Page 6 Advertisements Column 1

Taihape Daily Times, Volume 7, Issue 290, 8 September 1915, Page 6

Why Tea , Costs More— The Second Article of a serie* that Every Housewife Should Read. It is indeed hard for the New Zealand housewife to realise the remarkable changes that have occurred in the tea trade within the .last eight months—changes which have resulted in greatly increased prices. As was shown in the first article of this series, tea is in great demand a.s the beverage of the 25 million men who are under arms to-day. due to the fact that it is the most stimulating and invigorating drink—-easily transported and easily handled. But there is another element which exerts almost as great an influence in the steadily rising •cost of tea. This factor is Russia, with its enormous population of over If.Q millions, which, at the stroke of a pen—in almost a single night—has been turned into nation of tea drinkers. ’ What tins means is readily seen when one considers that until September fast the Russian people consumed less than 1 lb. of tea per head per annum ; whereas in our own xvlaoriland the average is over 7o!bs, ot tea per head per annum. Moreover, the money previously spent or. other beverages by Russia is now available for tea. Hence, at the tea auctions, enormous quantities have been bought bv Russian tpcpresentatives, who readity pay increasing -prices to secure what they want. © As a result, tea to-dav costs the blender in New Zealand an average of to 3d. per lb. more than eight months ago, and. unless he is to face an enormous loss, he has only two alternatives —to reduce his quality or increase his j prices. 1 Either course is reasonable, and there is no escape—unless, before the war, he was charging an excessive price for inferior tea. If so, h? is still able to sell the ■ same grade at the old figure and probably still make a good profit- • Amber Tips” policy has always been to give the best value the world can produce at the most reasonable prices. It has been decided to continue this policy, therefore the price has been slightly increased —by 2d. per lb. Although advised by many to reduce costs by the admixture of harsher, inferior and less healthful teas, the proprietors are determined to' r maintain that standard of quality ami value which has made ‘"Amber Tips” the most widely sold blend in the Dominion to-day—the most largely sold blend of any country in the world in proportion to population. Thus,if the name “Amber Tips” is on the packet, you know that it contains the. finest, purest and best tea that can c fee produced for the money—that it contains a tea which is so pure and healthful that it can be used by children, arid by those with the weakest j digestion, without harm. cr U is also well to remember that ( “Amber Tips” gives more cups of deli- ] cioms, fragrant tea of delightful flavour, j Thus it still costs you less than others—it is still the cheapest tea in the Uomin- ‘ ion, even though the prices have been < slightly increased. _ , We believe that the housewives of Hew Zealand would rather secure the 1 finest value that can he given—even at a slightly increased price—than that quality and values should be cheapened. It now for you to show whether fou approve of this decision or not.

1/10, 2/-, 2/2 per lb. The only tea that has to increase its prices—the foregoing will tell you why.

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