Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 290, 7 September 1915, Page 2

■M^ ' -^li u • ■-■v'sssas :.:- ss ;>s>.^ ■\>s::,-. iV>! 3» >nrrvr3o of the BENNETT QUALITY! They are 1 the Gloves a Lady prides herself upon—so Choice in Quality, so Fine in Finish, so Pleasing in Colour. WE select them with such infinite care; WE purchase them from the BEST SOURCES. BENNETT'S GLOVES are the Reliable Kind, safe from splitting and faulty seams-rbecause they are made from the Finest Skins and put together with the Utmost Care. REAL GLOVE ECONOMY is assured in purchasing here. Every Glove WE supply is a Pleasure to Wear. COME TO BENNETT'S TO BE WELL GLOVED! H. D. AWARUA HOUSE TAIHAPE. m^—B AT one of his recent lectures on Advertising, given at Liverpool, England, Thomas' fiussel, of London, emphasised strongly the value of newspaper advertising. .■,-■...' "The time," he said, "was iipe fcr a great extension of advertising, and newspaper advertising must always te the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reauction iu price. ludeed, the- more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out tl edly the first and most potent Advert oing lores of the present day is the NEWSPAPER. 1 ' Taihape business men who do the best business ADVERTISE I*3 THE "TAIHAPE TIMES." *".-.■.*.■.--:•, !>-,--' ~«'■-' ■tt&> •«•»-» t:^- : iVSt IM ■VXsi *:%Z3ms&Sffi ***®m . .-.""••*•.. *. ~' 5* >:•,.; .v: •;**-<s. ■ •:> ■;• 'mm m PREMIER CARRIAGE WORKSTAIHAPE

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. as <* ■me Company i s prepared to snpply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Writft or 'Phone for Quotations to THE MANAGER TAIHAPE. ■ISO COLD IS "N-AZOIi-rEOOr.'