Page 2 Advertisements Column 3

Taihape Daily Times, Volume 7, Issue 290, 6 September 1915, Page 2

of the BENNETT QUALITY! They are Choice in Quality, so Fine in Finish, so Pleasing in Colour. WE select them with such infinite care; WE purchase them from the BEST SODECjaS. BENNETT’S GLOVES are the Reliable Kind, safe from splitSkins and put together with the Utmost Care. REAL GLOVE ECONOMY is assured in purchasing here. Every Glove WE supply is a Pleasure to Wear. COME TO BENNETT'S TO BE WELL GLOVED! H. D. BENNETT & GO. AWAEUA HOUSE TAIHAPB. n, emphasised strongly the value of newspaper isiug. “The time, 41 be said, 44 was ripe for a great extension of advertising, and newspaper advertising must always the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all bad it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. the Gloves a Lady prides herself upon—so ting and faulty seams —because they are made from the Finest NEWSPAPER ADVERTISING T one of his recent Ifcfures on advertising, given at Liverpool, Er gland, Thomas Russel, of goods, but secured a material reduction

■f Let us build your next new vehicle rr.vW mm m m « i> V . •■.:■■■ ay ■ M -k *—■*% X. W S 5 msaT g I jsf. SW i/M\ r /#m ' 9. # s f * v-j w as V/# 5 \ it- /? /• i es/ Vi^vS&Pf ' ' *CZy> <& - ' --ass ;<*i i ' Jp»f" is^m !%#''' /■■ f>U t\ Tk/j'l\ MM • :-5.-;.-PREMIER OAREIAGE WORKS TAIHAPE

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER gpp, COMPANY, LTD. The Company is prepa?ed to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or ’Phone for Quotations THE MAN ACEH TATRA PR. xe cold is '*K-AEi>L.rsoor.‘.’