Page 2 Advertisements Column 3

Taihape Daily Times, Volume 7, Issue 290, 4 September 1915, Page 2

■•l^iiii m J of the BENNETT QUALITY! They are the Gloves a Lady prides herself upon—so Choice in Quality, so Fine in Finish, so Pleasing in Colour. WE select them with such infir.ite care; WE purchase them 23T SOURCES. BENNETT'S GLOVES are the Reliable Kind, safe from splitting and faulty scares—because they are made from the Finest Skins and put together with the "Utmost Care. REAL GLOVE ECONOMY is assured in purchasing here. Every Glove WE supply is a Pleasure to Wear. COME TO BENNETT'S TO BE WELT, GLOVED! AWABUA HOUSE .-. TAIHAPE. ¥hiubh AT one of his rtcen*: UcHirea on advertising, given at Liverpool, England, Thomas Bussel, of Loudon, enruha&ised strocyly the value of newspaper advertising. "Tbu time/' be said, "was ripe f. r a great extension of advtrtitir-g, and newspaper advtriising must always te the mainstay oT publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an articie was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest ' goods, whilo nothing which was not true was good enough to put into an advertisement. The Commercial Keview points out t! at:—"Undoubtedly tbe first find most potent Advrrrsing Forca of the present day is tbe NEWSPAPER." Taihape business men who do (he best business ADVERTISE IN THE "TAIHAPE TIMES."

let us build your next new vehicle 'A:' <* l v*. &*i; m I *.'<": :^ fe< ;^s■W e® r^^^. 3$ ?*«*£ s v?> i**s, ",.•,..;. m % :'■->'& •*.r-'.-"/r, :>. ■l-'l Stt M IfliSl .'•S'-A I i£&^ rm ALF P. FOX PB> ' MIER CARRIAGE WORKS.

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or 'Phone for Quotations to THE MANAGER TAIHAPE. KC GOLD 13 "a/iSC^.-^oor."