Page 6 Advertisements Column 1

Taihape Daily Times, Volume 7, Issue 290, 4 September 1915, Page 6

Costs More The Second Article of a series that Every House' wire Should Read. It is indeed hard for the New Zealand housewife to realise the remarkable changes that have occurred in the tea trade within the last eight months—changes which have resulted in greatly increased -prices. As was shown in the first •article of this series, tea is in great as the beverage of the 25 men who are under arms "to-day. due to the fact that it is the most stimulating and invigorating drink—easily transported and easily handled. But there is another element which exerts almost as great an influence in the steadily ri-sing cost of tea. This factor is Russia, with its enormous population of over 160 millions, which, at the stroke of a pen—m almost a single •night—has been turned into nation of tea drinkers. What this means is readily seen when one considers that until September last the Russian people consumed less than 1 lb. of tea per head per annum ; whereas in our own Ma or Hand the average is over 7iibs, ot tea per head per annum. Moreover, the money previously spent en other beverages by Russia is now available for tea. Hence, at the tea auctions, enormous quantities have been bought by Russian representatives, who readily pay increasing prices to secure what they want. © As. a result, tea to-day costs the blender in New Zealand an average of 2|d. to 3d. per lb. more than eight months ago, and, unless he is to face an enormous loss, he has only two alternatives —to reduce his quality or increase his prices. Either course is reasonable, and there is no escape—unless, before the war, he was charging an excessive price for inferior tea. If so, he is still able to sell the same grade at -the old figure arid probably still make a good profit.

»!& \mber Tips" policy has always bLu to give the best value the world can produce at the most reasonable prices. It has been decided to continue this policy, therefore the price has been slightly increased —by 2d. per lb. Although advised by many to reduce costs by the admixture of harsher, inferior and less healthful teas, the proprietors are determined to maintain that standard of quality and value which has made ''Amber Tips" the most widely sold blend in the Dominion to-day—the most largely sold blend of any country in the world in proportion to population. Thus, if the name "Amber Tips" is on the packet, you know that it contains the finest, purest and best tea that can be produced for the money—that it contains a tea which is so pure and liealthful that it can be used by children, and by those with the weakest digestion, without harm. & It is also well to remember that " Amber Tips" gives more cups of delicious, fragrant tea of delightful flavour. Thus it still costs you less than others—it is still the cheapest tea in the Dominion, even though the prices have been slightly increased. We believe that the housewives of I?ew Zealand would rather _secure the finest vaJoe that can be given—even at a slightly increased price—than that quality and values should be cheapened. " It is now for yon to show whether STOU approve of this decision or not. mo 1/10, 2/-, 2/2 per lb. The only tea that has to increase its prices — the foregoing will tell you why. NO MORE RHEUMATISM! j "What glad news it is to hear that yo fcan be cured of Rheumatism, Lumb: go, Sciatica or Gout—and cured pe jmanently. Even if you have been su Bering for years, have tried all kind >of advertised cures in vain you owe i fco yourself to try RHEUMO. Liniment «or embrocations only deaden the pal ifor awhile—RHEUMO cures in the on and only way—it penetrates the bloo< cleanses it of excess uric acid and thi removes the cause. Once the cause ! removed, the pain and swelling disar pear.. Why use salts with foreig aames and so-called "remedies" whic' Claim to cure Rheumatism and everj thing else! Try RHEUMO—a speeifi intended to cure Rheumatic complaint only. Thousands of New ZealandeT Eave been cured quickly—permanem ly and we have their letters of praig for RHEUMO. Mr William ones of th Terminus Hotel, Christchurch, was cui ed by this powerful remedy after suffe Sng for 14 years. Cure your Rheum; tism, Gout or Lumbago-start it to-da 2/6 and 4/6.

Bate as hen's teetlx is th««old^a cannot be soothed by '' NAZOL. lak inhaled, or rubbed on the Xr-NAZOL-is wonderful* quu* and edacious. Marvellou.lr cheap, &oo! 1/6 buys 60 dosos. VV. Prlntloc— any style or colorJob Prln "7 TateS workmanship at reasonable rates. vv > f the best. Times Office.