Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 290, 3 September 1915, Page 2

*:*&■s S«?^'lV>:-^ ■v tfe^egsfe^ SHim of the BENNETT QUALITY! They are 1 the Gloves a Lady prides herself upon—so Choice in Quality, so Fine in Finish, so Pleasing in Colour. WE select them with such infinite care; WE purchase them from the BEST SOURCES. BENNETT'S GLOVES are the Reliable Kind, safe from splitting and faulty seams —because they are made from the Finest Skins and put together with the Utmost Care. REAL GLOVE ECONOMY is assured in purchasing here. Every Glove WE supply is a Pleasure to Wear. COME TO BENNETT'S TO BE WELL GLOVED! ENNETT AWABUA HOUSE ,\ TAIHAPE.

AT one of his ncent hctures on advertising, given at Liverpool, England, Thomas JEtossel, of Loudon, emphasised strongly the value of newspaper advertising. " The time," he paid, " was ripe Lr a great extension of adverting, and newspaper advertising must always te the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, hut secured a material reduction in price. Indeed, the more an articie was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising -was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercisd discovery of the age was that it did not'pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Keview points onfc that:—"Undonbtedly the first nnd most potent Advening lorcj cf the present dsy is the NEWSPAPER." Taibspe business men who do tie best business ADVERTISE IN THE "TAIHAPE TIMES."

Let us build your next new vehicle ~-■, V rlt : - +- '* v,i. ■:' ;;f',; x*A '4-:'--' i 5- ■«> ~&>±? -■ »& SV- ; 1 ;c^ ">« aSSI is « >*;3y v-W'-"'' r x~-*"<' 'V* .■„-..-:- m m wm. *A;h:,- {*..•& »*' m m ms^^ s '.*:■ PREMIER CARRIAGE WORKS TAIHAPE

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Lnrg-e stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Writo or 'Phone for Quotations to THE MANAGER TAIEAPE. NO COLD IS "JfAZOI^.^EOO^/ ,