Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 290, 2 September 1915, Page 2

* The Need : A new Winter Cos tu iwy: “ M«sr Get One 7 \n YOUR need of a new WINTER COSTUME iS'*emgirasise<i on three counts, Firstly, th e decided nip in the morning and e ven i D S nir makes one desirous of “something snug,” Secondly, the knowledge that every smart dresser is Fashionably Attired, makes one feel “out of it,” so to speak, whilst Thirdly, the magnificent showing at H. D. BEN NET cT CO'’S emphasises the need of purchasing whilst Stocks are complete, and Values are so good, Beyond doubt, these Lovely Goods will be eagerly inspected a Let YOUR visit be made quite soon— TO-DAY if possible! AWAJRUA HOUSE TAIHAPE.

AT one of his recent Ifc(urea on advertising, given at Liverpool, Ei gland, Thomas Kassel, of London, emphasised strongly the value of newspaper advertising. “The time,' 1 be said, “was ripe Lr a great extension of advertising, and newspaper advertising mast always fee the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, hut secured a material reauction in price. the more an articie was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality Certain articles of great value to the public could never have been'manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by tho wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. exzsaasxemxsat i w? ramxf-My.' x. Tbs Commercial Review points out that:—“Undoubtedly the first and most potent Advertising Fores of the present day is the NEWSPAPER.“ Taibape business men who do the lest business

Let usbuild your next new i Ssi:sf“7 3 f S. S. 3 Nf fi *•. 5 «JWSs«a! PREMIER CARRIAGE WORKS TAIHaPB

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or 'Phone for Quotations to THE MANAGER TAIHAPE. HO COLD IS ‘‘NA'JSOIi-T'EOOF.’