Page 6 Advertisements Column 1

Taihape Daily Times, Volume 7, Issue 290, 2 September 1915, Page 6

The Second Article of a series that Every Housewife Should Read. It is indeed hard for the New Zealand housewife to realise the remarkable changes that have occurred in the tea trade within the last eight months —changes which have resulted, in greatly increased prices. As was shown in the first article of this series, tea is in great ■demand as the beverage of the 25 million men who are under arms to-day, due to the fact that it is the most stimulating and invigorating drink —easily transported and easily handled. But there is another element which exerts almost as great an influence in the steadily rising cost of tea. This factor is Russia, with 'its enormous population of ■over 160 millions, which, at the stroke of a pen—in almost a single night— has. beeivturned into nation ,of tea drinkers. What this means is readily seen when one considers that until September last the Russian people consumed less than 1 lb. of tea per head per annum ; whereas in our own Maoriland the average is over yilbs, ot lea per head per annum. =

Moreover, the money previously spent on other beverages by Russia is now available for tea. Hence, at the tea auctions, enormous quantities have been bought by Russian representatives, who readily pay increasing prices to secure what they want. © As a result, tea to-day costs the blender in New Zealand an average of 22cl!' to 3d. per lb. more than eight months ago, and. unless be is to face ah enormous loss, he ‘ iias only two alternatives —• to reduce his qhalfty or increase his prices. 1 Either course- is reasonable, and there is no- escape—unless, before the war,; he :: was 1 , charging an > excessive price for inferior tea. ■lf so, -lie: is still, able to sell the sv.sarne. grade . at;,the old figure and probably still make a good profiti:^\mbcr: Tip s 'bp°licy has. always , ;! to. give the best value the .! world can produce at the most reasonable prices. It has been ... decided to, continue this policy, therefore the price has been slightly'increased—by 2d. per lb. u ' Although advised' by many to "reduce costs by the admixture of harsher, inferior and less healthful teas, the proprietors are determined to maintain that standard of quality and value which has made‘‘Amber Tips” the most widely sold blend in the Dominion to-day—the most largely sold blend of any country in the world in proportion to population. Thus, if the name “Amber Tips” is on the packet, you know that it contains the finest, purest and best tea that can be produced for the money—that it contains a tea which is so pure and healthful that it can be used by children, and by those with the weakest •digestion, without harm, c It is , also well to remember that ■“ Amber Tips” gives more cups of delicious. fragrant tea of delightful flavour. Thus it still costs you less than others—it is still the cheapest tea in the Dominion, even though the prices have been ©lightly increased. AYe’believe that the housewives of iNew Zealand would rather secure the ■finest value that can bo given—even •at a slightly increased price—than that . ■quality and’ values should be cheapened. It is now for yon to show whether YOU approve of this decision or not.

1/10, 2/-, 2/2 per lb. :j| The only tea that has to increase its f prices—the foregoing will tell you why. — it' NO MORE RHEUMATISM! 1 What glad news it is to hear that you fcan be cured of Rheumatism, Lumbago, Sciatica or Gout —and cured per- ] imanently. Even if you have been suf-’| Kering for years, have tried all kinds (of advertised cures in vain you owe it to yourself to try EHEUMO. Liniments or - embrocations only deaden the pain for awhile —EHEUMO cures in the one and only way —it penetrates the blood cleanses it of excess uric acid and thus removes the cause. Once the cause is removed, the pain and swelling disappear. /Why use salts with foreign names and so-called “remedies” which claim to cure Eheumatism and everything else? Try EHEUMO a specific intended to. euro Eheumatic complaints .only. Thousands of New Zealanders have been cured quickly—permanently and we have their letters of praise

for EHEUMO. Mr William ones of the Terminus Hotel, Christchurch, was cured by this powerful remedy after suffer jng for 1-4 years. Cure your Ehcumatism, Gout or Lumbago-start it to-day 2/Q and 4/6. 108 ;■ Bare as teeth is the cold that cannot be soothed by 1 ‘ NAZOL. Taken inwardly, inhaled, or rubbed on the ‘ N£ZOL ” is wonderfully quick 4ind - efllcacLous. Marvellously cheap, i;oo! 1/G buys GO doses. Job Printing— any style or color—--3* -nnsonable rates. Workmanship