Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 290, 1 September 1915, Page 2

bought: Place: Only one place— YOUR need of a new WINTER COSTUME is emphasised on three counts, Firstly, th e decided nip in the morning and evening air makes one desirous of "something snug," Secondly, th 0 knowledge that every smart dresser is Fashionably Attired, makes one feel "out of it," so to speak, whilst Thirdly, the magnificent showing at H. D. BEN NET & CO-'S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods will be eagerly inspected Let YOUR visit be mad e quite soon— TO-DAY if possible! AWAKUA HOUSE .-. TAIHAPE.

i T one of bis recent lfc'urea on advertising, given L at; Liverpool, E/ plain}, Thoutaa Busstl, of Loudo-?, emphasised strongly the value of newspaper advertising. "The time," be said, "was ripe f r a great extension of advertising, and newspaper advertising must always te the ■mainstay of publicity. He illustrated the fact that scientific Advertising did not add to-the cost of goods., but secured a material reduction in price. Indeed, the more an articio was advertised the cheaper it became, and the more self-interest compelled th« manufacturer to keep up the quality Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commerce discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Keview pointß out that:—"Undoubtedly tbe first and most potent Advertising Forcj of the present day is tbe NEWSPAPER." * . Taihape business men who do lie lest business ADVERTISE IN THE "TAIHAPE TIMES." '■;?■: i WB HPBIIf& r *h: Wi •;-^/ft • ■■ 1 * v%* ffliw- .: :■■ VW) - -'.."- - IJspffs -.*--!'- Jk. ..:•«' **!S m ##*§ •-.»• : m & ■ \ '* ' * - ••' - ■■ PRKMIER CARRIAGE WORKS* TAIHAPE

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company i s prepaid to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Lnrge stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. WrW" or for qnoUtiom t* THE MANAGER TATfiAPEi W&.OOLD 13 "K-ASLOL-rSOOF.'