Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 280, 31 August 1915, Page 2

Ik Meed.: A new Winter Costume. The Thought: " Must Get One Soon/ The Place: Only one place— H. D. BENNETT U Co's. YOUR need of a new WINTER COSTUME is emphasised on three counts, Firstly, th e decided nip in the morning and evening air makes one desirous of "something snug," Secondly, th e knowledge that every smart dresser is Fashionably Attired, makes one feel "out of it," so to speak, whilst Thirdly, the magnificent showing at H. D. BENNET & CO-'S emphasises the reed of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods will be eagerly inspected Let YOUR visit be mad e quite soon— TO-DAY if possible! D. BENNETT & CO; AWAJRUA HOUSE .-. TAIHAPE.

AT one of his recent Wcfures on advertising, given at Liverpool, Ei gland, Thomas ftussti, of Loudon, emphasised strongly tha value of newspaper advertising. "The time," he said, "was ripe for a crreat extensioi of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods. Imt secured a material reduction in price. Indeed, the more an artieie was advertised the eheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising.,ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commerce 1 discovery of the age waa that it did not pay to advertise unless the goods advertised were honest . goods , while nothing which was not true was good enough to put into an advertisement. The Commercial Keview points out tl at:—"Undoubtedly the first and most potent AdvnE'sico- lore) cf the present <?ay is tbe NEWSPAPER" ° •Taihape business men who do tie test business I THE "TAIHAPE TIMES."

let us build your next new vehicle :?*>•.> ?wm O:-, *•>,!"« -J, :;:-: -«. 5?,*: i . *: • <*: :•• •* sfi^; • ;-:'i ■ "r i^; v^'r'^''' *M > m :^^ m PRKMIER CARRIAGE WORfc TAIHAPB i

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber en hand. Prompt delivery and satisfaction guaranteed. Wrjtft or 'Pbona for Quotations tn THE MANAGES TATHAPE. STO COLD IB "EAZGL-rsaor."