Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 280, 30 August 1915, Page 2

Use Need : A new Winter Costume. The Thought: “ Must Set One Soon.’ The Place: Only one place— H. D. BENNETT S Co’s. YOUR need of a new WINTER COSTUME is emphasised on three counts, Firstly, th e decided nip in the morning and evening air makes one desirous of “something snug.” Secondly, th e knowledge that every smart dresser is Fashionably Attired, makes one feel “out of it,” so to speak, whilst Thirdly, the magnificent showing at H. D. BEN NET & CO-’S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods will be eagerly inspected Let YOUR visit be mad e quite soon-TO-DAY if possible! -Sr H. D. BENNETT & CO AWAPiUA HOUSE TAIHAPE. mb—NEWSPAPER ADVERTISING AT ore of his recent 1( ctures on advertising, given at Liverpool, Ei gland, Thomas itusstl, of London, emphasised strongly the value of newspaper advertising. “The time,* 1 be said, ** was ripe f r a great extension of advertising, i»nd newspaper advertising must always to the mainstay of publicity. He illustrated the fact that scientific Advertising did hot add to the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality Certain articles of great value to tho public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for tho sale of henest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out tl at;—“Undoubtedly the first and most potent Adveicising Force of the present day is the NEWSPAPER ** present cay Taihape business men who do the lest business ADVERTISE IN THE--“TAIHAPE TIMES.” Let usbuild your next new vehicle : , -i . .-.'UN." ■ U ' , • ■ •'/ . ■ ' ■ V- ' “t / ! - > , L o AIF P. FOX, PREMIER CARRIAGE WORKS TAIHAPE

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. jfv ’• | 7 f*' £jlmm The Company is prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or *Phone for Quotations to THE MANAGER TAIHAPE. NO COLD IS '' NAS * *