Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 280, 25 August 1915, Page 2

, Jeed : A new winter Costume. Ik Thought : "Mm Get One Sooil 1 } iace : Only one place — YOUR need of a new WINTER COSTUME is emphasised on three counts, Firstly, th e decided nip in the morning and evening air makes one desirous of "something snug," Secondly, th e knowledge that every smart dresser is Fashionably Attired, makes one feel "out of it," so to speak, whilst Thirdly, the magnificent showing at H. D. BENNET & CO-'S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods will be eagerly inspected TO-DAY if possible! id e quite soon— AWAEUA HOUSE TAIHAPE.

fa T one of his record ltcurpg on advertising, given at Liverpool, Ei gland, Thomas Kusstl, of London, emphasised strongly the value of newspaper advertising. "The time," be pair}, «was ripe f. r a great extension of advertising, sud nt-wspaptr advertising must always te the niainhtay of publicity. * r 2*&&&ZZ!ZZ.Vi3fi'2&!iIVLW He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reductionin price. Indeed, the more an articie was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality Certain articles of great value to'the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Keview points out; that:—"Undoubtedly tb,> first and most potent Force of the present day is the NEWSPAPER." 1 Tailupe business men who do the lest business

lit us build your next new vehicle Ws rf3f -i--,±*. >■■.<.,, iTX ■• ,ft>w m. :m ■&A w^m &£&■ Hmi !2>'YiV ;i^ £S w PREMIER CARRIAGE WORKS. TAIHAPE

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. Tho Company ia prepa'/ed to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on h ari a. Prompt delivery and satisfaction guaranteed. Write or 'Phone for Quotations to THE MANAGER TAIHAPE. NO COLD IS '^ASOL-~KOOF."