Page 6 Advertisements Column 1

Taihape Daily Times, Volume 7, Issue 280, 25 August 1915, Page 6

tut .v Te< 77; s Second Article of a series that Every Housewife Should Read. It is indeed hard for the New Zealand housewife, to realise the remarkable changes that have occurred in the tea trade within the last eight months—changes which have resulted in greatly increased prices. As was shown in the first article of this series, tea is in great demand as the beverage of the 25 million men who are under arms to-day, due to the fact that it is the most stimulating and invigorating drink —easily transported and easily handled. But there is another element which exerts almost as great an influence in the steadily, rising cost of tea. This factor is Russia, with its enormous population of over 160 millions, which, at the •stroke of a pen—m almost a single night—has been turned into nation •of tea drinkers. What this means is readily seen when one considers that until September last the Russian people consumed less than 1 lb. of tea per head per annum ; whereas in our own Mnoriland the average is over 7-ilbs, ot tea per head per

Moreover, the monev previously spent or. other beverages by Russia is now -available for tea. Hence, at the "tea auctions, enormous quantities have been bought by Russian representatives, who readily pay increasing prices to secure what they want. © As a result, tea to-day costs the blender in New Zealand an average of 2\<\. to 3d. per lb. more than eighty months ago, and. unless sie is to face an enormous loss, he ihas only two alternatives —to reduce his quality or increase his prices. Either course is reasonable, and there is no escape—unless, before the war, he was charging an •excessive price for inferior tea. If so, he is still able to sell the same grade at the old figure and probably still make a good profitTips" policy has always bi-w.t to give the best value the world can produce at the most reasonable prices. It has been decided to continue this policy, therefore the price has been slightly increased—by 2d. per lb. Although advised .by many to reduce costs by the admixture of harsher, inferior and less healthful teas, The proprietors are determined to maintain that standard of quality and tiluo which has made'"Amber Tips" the most widely sold blend in the Dominion to-day—the most largely sold blend of any Gountry in the world in proportion "to population. Thus, if the name "Amber Tips" is on the packet, you know that it contains the finest, purest and best tea that can be produced for the money—that it contains a tea which is so pure and healthful that it can.be used by children, and by those with the weakest •digestion, without harm. « it is also well to remember thr.t ■*' Amber Tips" gives more cups of delicious, fragrant tea of delightful flavour. 'Thus it still costs you less than others—at is still the cheapest tea in the Dominion, even though the prices have been 'Slishtly increased. ; We believe that the housewives of }Jew Zealand would rather secure the ifinest value that can be given—even ••at a slightly increased price—than that •quality and values should be cheapened. It 1b now for you to show whether jyou approve of this decision or not. I/10, 2/-, 2/2 per lb. [! The only tea that has to increase its -| prices — the foregoing will tell you why.

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