Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 280, 24 August 1915, Page 2

The Meed : A new Winter Costume. The Thought: " Must Get One Soon. The Place: Oaly one place— WWMOTMMffI YOUR need of a new WINTER COSTUME is emphasised on three counts, Firstly, th e decided nip in the morning and e vei, i n S a i r makes one desirous of "something snug," Secondly, th e knowledge that every smart dresser is Fashionably Attired, makes one feel "out of it," so to speak, whilst Thirdly, the magnificent showing at H. D. BENNET & CO-'S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods will be eagerly inspected Let YOUR visit be mad e quite soon— TO-DAY if possible! HWmmm mmmmw AWAJRUA HOUSE TAIHAPE.

T one of his recant 1* cures on advertising, given at Liverpool, Ei gland, Thomas Busstl, of London, emphasised stroDyly the value of newspaper advertising. *" l "The time," be said, "was ripe fcr a great extension of ndverti.-ir g, and newspaptr advtriising must always le the ruain.sihv of nnhlimtv He illustrated the fact that scientific Advertising did not add to the cost of goods, hiit secured a material reduction in price. Indeed, the more an articio was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great comment! discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to pat into an advertisement. The Co-umercial Review points out tl a1:-•'Undoubt-edly tb. • fin»t and most potent Advjcsirg Force of the presmfc <?sy isibe NEWSPAPER." Taihape business men who do tte lest business IDVERTISE IN THE s"TAfFAPE TIMES."

us fwild your next new vehicle &s; ms y.'' ».'.* A-> \W v;i-5 ft ;^;^s :£ ■?T yi<j ?T*« l :. ¥^ .*/ *:<■?' ,**; m sm rSW^S .>> .! $s :■'■:?* Sw »T<V PREMIER CARRIAGE WORKS TAIHAPB

?HE BANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company i a prepared to supply orders for Building or other Timber, Mouldings, etc., to any part of the district. Largo stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Writ* or Thonfl for Quotations ta THE MANAGER TATHAPE. T.OCF'*

teßMM%mM.t\mmi.m-ixmxm-t m Try one to*night and sea the result. I ATo headache, bad breath, sour stomach, or coated tongue in the morning kmitmmmmmxmmmr^mtw' K"0 COLD IS ".VA2CJL "-PROOF!