Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 280, 23 August 1915, Page 2

Ik Need : A new Winter The Thought: “ Musi Get Ik Place: Only one place Costume. One Soon. a YOUR need of a new WINTER COSTUME is emphasised on three counts, Firstly, th e decided nip in the morning and evening' air makes one desirous of “something snug,” Secondly, th e knowledge that every smart dresser is Fashionably Attired, makes one feel “out of it,” so to speak, whilst Thirdly, the magnificent showing at H. D. BEN NET & GO’S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, those Lovely Goods w iU be eagerly inspected Let YOUR visit be made quite soon-TO-DAY if possible! V I m m Pi AWAKUA HOUSE TE&EPiasnsssaz ca TAIHAPE. k tDcsißßßSiaaasOTje M T ore of bis recant he urea on advertising, given at Liverpool, Kt g and, Thomas KusstJ, of London, emphasised strongly the value of newspaper advertising, “The time,** be said, “was ti pe f, r a great extension of adverchi) g, and newspaptr advertising must always 1 e the mm ns try of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reauction in price. Indeed, the more an article was advertised the cheaper it become, and the more self-interest compelled the manufacturer to keep up the qualitv Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by tho wit of man for the sale of honest goods. The great commerce 1 discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to pat into an advertisement. The Commercial Review points out fj at:— “Undoubtedly tin first and most potent Ad vo using Fores of the presmt day is the NEWSPAPEI Taihape business men who do the lest business it VIRTUE IN THE s“ TM'APE TIMES.” W ...... wmw> 9r ft. vs \'M .‘Vwii i. 13 V A a i v. i -xf’/ r m & & kt PREMIER CARRIAGE WORKS ■* TAIHAPE

THE RANGITIKEI GENESAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or ’Phone for Quotations tn THE MANAGEB TATHAPB. NO COLD IS "NAZOL-rSOOIV