Page 6 Advertisements Column 1

Taihape Daily Times, Volume 7, Issue 280, 23 August 1915, Page 6

Why Tea Costs More The Second Article of a series that Every Housewife Should Read. It is indeed hard for the New Zealand housewife to realise the remarkable chances that have occurred in the tea trade within the last eight months—chances which have resulted in greatly increased prices. As was shown in the first •article of this series, tea is in great •demand as the beverage of the 25 million men who are under arms to-day. due to the fact that it is the most stimulating and invigorating drink—easily transported and easily handled. But there is another element which exerts almost as great an influence in the steadily rising cost of tea. This factor is Russia, •with its enormous population of •over 160 millions, 'which, at the •stroke of a pen—in almost a single slight—has been turned into nation •of tea drinkers. What tins means is readily seen . when one considers-that until September last the Russian people consumed less than 1 lb. of tea per head per annum; whereas in our own Maoriland the average is over 7ilbs, ot tea per head per annum. • • Moreover, the money previously spent or. other beverages by Russia is now available fpr tea. Hence, at the tea auctions, enormous quantities have been bought by Russian representatives, who readily pay increasing prices to secure what they want. ® As a result, tea to-day costs the blender in New Zealand an average of 2id. to 3d. per lb. more than eight months ago, and, unless fie is to face an enormous loss, he has only two alternatives —to i reduce his quality or increase his i prices. 4 1

Either course is reasonable, and there is no escape—unless, before the war, he was charging an excessive price for inferior ten. If so, he is still able to sell the same grade at the old figure and probably still make a good profit.v&\mber Tips” policy has always btcii to give the best value the world can produce at the most reasonable prices. It has been decided to continue this policy, therefore the price has been slightly increased—by 2d. per lb. Although advised by many to reduce costs by the admixture of harsher, inferior and less healthful teas, tho proprietors are determined .to maintain that standard of quality and •value which has made‘‘Amber Tips” the most widely cold biend in the Dominion to-day—the most largely sold blend of any country in the world in proportion to population. Thus, if the name “Amber Tips” is on the . packet, you know that it contains the finest, purest and best tea that can he produced for the money —that it contains a tea which is so pure and healthful that it can be' used by children, and by those with the weakest digestion, without harm. tilt is also well to remember that “ Amber Tips” gives more cups of delicious, fragrant tea of delightful flavour. Thus it still costs you less than others—at is still the cheapest tea in the Dominion, even though tho prices have been slightly increased. We believe that the housewives of Hew Zealand would rather secure the (finest value that can be given—even sat a slightly increased price—than that ■quality and values should bo cheapened. It is now for’ you to show whether grou approve of this decision or not.

M 1/10, 2/-, 2/2 per lb. i« The only tea that has to increase its prices—the foregoing will tell you why. NO MOEE EHEUMATISM! 5 What glad news it is to hear that you ■fcan be cured of Eheumatism, Lumba,jgo, Sciatica or Gout —and cured permanently. Even if you have been suffering for years, have tried all kinds -of advertised cures in vain you owe it ito yourself to try EHEUMO. Liniments -or embrocations only deaden, the pain for awhile —EHEUMO cures in the one :and only way —it penetrates the blood ■cleanses it of exces» uric acid and thus the cause. Once the cause fs tremoved, the pain and swelling disappear. Why use salts with foreign names and so-called '‘remedies” which Claim to cure Eheumatism and everything else? Try EHEUMO—a specific intended to cure Eheumatic complaints ■only. Thousands of New Zealanders Tiave been cured quickly—permanently and we have their letters of praise for EHEUMO. Mr William ones of the ffierrainus Hotel, Christchurch, was curb’d by this powerful remedy after suffer Sng for 14 years. Cure your Eheumatism, Gout or Lumbago—start it to-day :2/G and 4/6. ' -. *l*^ Bare as. hen’s teeth is the cold that ■cannot be soothed by “NAZOL.” Tak--en inwardly, inhaled, or rubbed on the .-chest, ‘ f NAZOL ’ ’ is wonderfully quick and efficacious. Marvellously cheap, tool 1/6 buys 60 doses. Job Printing—any style or color—■.at reaii-naMe rates. Work)nar.Su.*v.' * ;.u Times Office