Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 280, 21 August 1915, Page 2

The Meed : A new Winter Costume. The Thought : “ Must Set One Seen.” Ik Place: Only one place— H. 9. BENNETT £ Co’s. YOUR need of a new WINTER COSTUME is emphasised on three counts. Firstly, th e decided nip in the morning and evening air makes one desirous of “something snug,” Secondly, th e knowledge that every smart dresser is Fashionably Attired, makes one feel “out of it,” so to speak, whilst Thirdly, the magnificent showing at H. D. BEN NET & CO’S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, those Lovely Goods will be eagerly inspected Let YOUR visit be xnad e quite soon— TO-DAY if possible! H. 0. BENNETT ; // m & GO. AWAJRUA HOUSE TAIHAPE.

AT ore of big recent Itcfures on advertising, given at Liverpool, Ktpiand, Tbunias Russel, of Lon dor, emphasised strongly the value of newspaper advertising. “Ibe time,“ be en’d, “was ripe f r a great extension of advc-rti.-irg, and newspaptc advertising must always i e the mainstay of publicity. He illustrated the fact that scientilic Advertising did not add to the cost of goods, but secured a material reauction in price. Indeed, the more an articxe was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. ■ The great commorcml discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. fesaßipaßeaagMaßgaaHagßcnr' miiuuiiLL ' The Commercial Review points out 11 al:—“Undoubtf(lly tha first and most potent Adv. icsino- lores of the present day is the NEWSPAPER.“ Taihupe business men who do the best business ADVERTISE IN THE “TAIHAPE TIMES.”

new vehicle sK Vi #\ | | Is. Ail I ■r ■ A ■ 1 W.rf*' s ' 1 ' i -‘ ■7 « PREMIER CARET AG j 3 WORKI taihape

THE RANGITIKEI GENERAL & 00-OPERATIVE TIMBER t COMPANY, LTD. The Company is prepared to Supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or ’Phone for Quotations to THE MANAGER TAIHAPB. NO COLD IS '‘NAZCL-^ROOF.”