Page 6 Advertisements Column 1

Taihape Daily Times, Volume 7, Issue 280, 21 August 1915, Page 6

Why Tea Costs More — The Second Article of a series that Every Housewife Should Read. It is indeed hard for the New Zealand housewife to realise the remarkable chanties that have occurred in the tea trade within the last eight months—chanties which have resulted in greatly increased prices. As was shown in the first article of this series, tea is in great demand as the beverage of the 25 million men who are under arms to-day, due to the fact that it is the most stimulating and invigorating drink —easily transported and easily handled. But there is another element which exerts almost as great an influence in the steadily rising cost of tea. This factor is Russia, with its enormous population of over 160 millions,, which, at the stroke of a pen—in almost a single night—has been turned into nation of tea drinkers.

What this means is readily seen when one considers that until September last the Russian people consumed less than 1 lb. of tea per bead per annum ; whereas in our own Maoriland the average is over 7ilbs, oi tea per head per annum. Moreover, the money previously spem on other beverages by Russia is now available for tea. Hence, at the tea auctions, enormous quantities have been bought by Russian representatives, who readily pay increasing prices to secure what they want. © As a result, tea to-dav costs the blender in New Zealand an average of 2sd. to 3d. per lb. more than eight months ago, and, unless lie is to face an enormous loss, he has only two alternatives —to reduce his quality or increase his prices. Either course is reasonable, and there is no escape—unless, before the war, he was charging an excessive price for inferior tea. 3f so, he is still able to sell the same grade at the old figure and probably still make a good profitX \mber Tips” policy has always belli to give the best value the world can produce at the most reasonable prices. It has been decided to continue this policy, therefore the price has been slightly increased —by 2d. per lb. Although advised, by many to reduce costs by the admixture of harsher, inferior and less healthful teas, the proprietors are determined to sunintain that standard of quality and walue which has made “Amber Tips ’ the | most widely sold blend in the Dominion fe-day —the most largely sold blend of any country in the world in proportion to population. Tlius.if the name “Amber Tips” is on the packet, you know that it contains the finest, purest and best tea that can be produced for the money— that it contains a tea'which is so pure and healthful that it can be used by children, and by those with the weakest digestion, without harm. c* Jt. is also well to remember that “ Amber Tips” gives more cups of delicious, fragrant tea of delightful flavour. Thus it still costs yon less than others—it is still the cheapest tea in the Dominion, even though the prices have been slightly increased. We believe that the housewives of I£ew Zealand would rather secure the finest value that can be given—even .at a slightly increased price—than that quality and values should be cheapened. It is now for you to show whether you approve of this decision or not.

1/10, 2/-, 2/2 per lb. The only tea that has to increase its prices—the foregoing will tell you why. NO MORE RHEUMATISM! What glad news it is to hear that you can be cured of Rheumatism, Lumbago, Sciatica or Gout—and cured permanently. Even if you have been suffering for years, have tried all kinds of, advertised cures in vain you owe it to yourself to try RHEUMO. Liniments or embrocations only deaden the pain for awhile —RHEUMO cures in the one and only way —it penetrates the blood cleanses it of excess uric acid and thus removes the cause. Once the cause is removed, the pain and swelling disappear. Why use salts with foreign names and so-called ‘‘remedies” which claim to cure Rheumatism and everything else? Try RHEUMO—a specific Intended to cure Rheumatic complaints only. Thousands of New Zealanders fcave been cured quickly permanently and we, have their letters of praise for RHEUMO. Mr William ones of the Terminus Hotel, Christchurch, was cured by this powerful remedy after suffer Jug for 14 years. Cure your Rheumatism, Gout or Lumbago —start it to-day 2/6 and 4/6. f* lOS ■‘J**'-Z**: Bare as hen’s teeth is the.cold that eannot be soothed by “NAZOL. ” Taken Inwardly, inhaled, or rubbed on the chest, ftNAZOL” is wonderfully quick and efficacious. Marvellously cheap, t*m| 1/6 buys 60 doses. Job Printing—any style or color—at reasonable rates. Workmanship best Times Office.