Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 280, 20 August 1915, Page 2

The Need : A new Winter Costume. The Thought: “ Must Set One Soon.” The Place: Daly one place— H. D. BENNETT 8 Co’s. YOUR need cf a new WINTER COSTUME is emphasised on three counts, Firstly, th e decided nip in the morning and evening air makes one desirous of “something snug,” Secondly, the knowledge that every smart dresser is Fashionably Attired, makes one feel “out of it,” so to speak, whilst Thirdly, the magnificent showing at H. D. BEN NET & CO-’S emphasises the need of purchasing, whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods will be eagerly inspected Let 1 OUR visit be mad e quite soon—■ TO-DAY if possible! tiSl AWAEUA HOUSE TAIHAPE.

.NEWSPAPER ADVERTISING AT ore of his recant lectures on advertising, given at Liverpool, Ki giaml, Thomas Mussel, of London, emphasised strongly the value of newspaper advertising. “The time,'- be said, “was iipe fra great extension of advertising, and newspaper advertising must always l.e the mainstay of publicity. taggaOTwragwaggtMroHWßßEMioppapaaßiracßtßrPßai tst ir iirnna He illustrated the fact that scientiiic Advertising did hot add to the cost of goods, but secured a material reduction in price. Indeed, the more an articie was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the qualitv. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out f! a 1- ‘Undoubtfelly the first and most potent Advicing Force of the present day is the NEWSPAPER *• Taihape business men who do the test business advertise in the “TAIHAPE TIMES.”

Lsf us build your asst new vehicle m V KB« "S»fcs M *x v \lf/V :. ilX^x S V/ I I ■ j H. K? ■; ) 53*. ALF P. PREMIER CARRIAGE WORKS •» TAIHAPB

imnaoocm Try one to-night and set r the result. m JSS a is a FILLS l/w 2/« No headache, bad breath, sour stomach, or coated tongue in the morning tenor aconm: NO COL© 13 “N4Eol.’'-?Eoori

THE RANGITIEEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepa?ed to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or ’Phone for Quotations fco THE MANAGES TAIHAPE. NC COLD ' ’NaSOL■"’TtCO?/”