Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 270, 19 August 1915, Page 2

The Need : A new Winter Costume,, The Thought: “ Must Get One Soon.' The Place: Only one place—- ;£ 9 S. YOUR need of a new WINTER COSTUME is emphasised on three counts, Firstly, th e decided nip in the morning and evening air makes one desirous of “something snug,” Secondly, thg knowledge that every smart dresser is Fashionably Attired, makes one feel “out of it,” so to speak, whilst Thirdly, the magnificent showing at H. D. BENNET & CO-’S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods will be eagerly inspected Let YOUR visit be raad e quite soon— TO-DAY if possible! A WAR U A HOUSE TAIHAPE.

i im't'n-^■jm TOr - r . NEWSPAPER ADVERTISING AT one of his recent hctures on advertising, given at Liverpool, Ei gland, The.mas Itusstl, of London, emphasised strongly tha value of newspaper advertising. “ The tiiue,“ he said, “was iipe fra great extension of advertising, and newspap* r advtnisiug must always U the mainstay of publicily. He illustrated the fact that scientific Advertising did not add to the cost of goods, hut secured a material reduction in price. Indeed, the more an articio was advertised the cheaper it' become, and the more self-interest compelled the manufacturer to keep up the qualitv Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale Ijirgo enough to warrant the putting down of the elaborate and very costly plants, Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out tl at;— l“Undoubtedly the first and most potent Advertising Force of the present day is the NEWSPAPEP. t: Taihape business men who do the test business ADVERTISE IN THE “ TAIHAPE TIMES."

Let us build your next new vehicle qrFxk>r : ; £>: m ?Wiw s % is ) \ ¥ ' W\ V>S.S PREMIER CARRIAGE WORKS TAIHaPB

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. * 11110 Company ia prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or ’Phone for Qnotsfions to THE MANAGER TAIHAPE.