Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 270, 18 August 1915, Page 2

The Place: Only one place—m YOUR need of a new WINTER COSTUME is emphasised on three counts, Firstly, the decided nip in the morning and evening air makes one desirous of "something snug," Secondly, the knowledge that every smart dresser is Fashionably Attired, makes one feel "out of it," so to speak, whilst. Thirdly, the magnificent showing at H. D. BEN NET & CO-'S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods will be eagerly inspected Let YOUR visit be made quite soon-TO-DAY if possible! AWARUA HOUSE ;\ TAIHAPE.

A T one) of his recent Rehires on advertising, given _JL at Liverpool, Ei gland, Tbovuaa IJusstl, of Londor;, emphasised strongly ibe value of newspaper advertising. "The time," he said, " was n'pe f> r a great extension of advertising, and r.ewspflnt-r advt-rasiug must always te the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods. but secured a material reduction in price. Indeed, the more an articie was advertised the cheaper it become, and the more self-interest compelled thrf manufacturer to keep up the quality Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of xaan for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Keview points on* t\ af:—"Undoubtedly the fir"* and most potent Advertising Force of the pressnt day is the NEWSPAPER." Taibape business men who do the best business ADVERTISE IN THE "TAIHAPE TIMES." ESSE

m •*>:- '•«W m ■&».f\ -.^ *V ,-.*"=■ 4515 """:■ as i PREMIER CARRIAGE WORKS TAIHaPE

■ ■■•IB Try one to*night and see the result. sour stomach, or coated tongue in the mor" % " msmww* ■mtm ■ ti» iso cold is "?-^Qi»"-?£Oori

THE RANGXTIKEI GENERAL & GO-OPERATIVE TIMBER | COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on liand. Prompt delivery and satisfaction guaranteed. Writft or 'Phone for Quotations tn | THE MANAGER TAIHAPE--13 '^AZOl^-rSOOT."