Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 270, 17 August 1915, Page 2

The Meed : A new Winter Costume. The Thought: " Must Get One Soon." The Place: Only one place— H. D. BENNETT U Co's. YOUR need of a new WINTER COSTUME is emphasised on three counts, Firstly, th e decided nip in the morning and evening air makes one desirous of "something snug," Secondly, th e knowledge that every smart, dresser is Fashionably Attired, makes one feel "out of it," so to speak, whilst Thirdly, the magnificent showing at H. D. BENNET & CO-'S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods will b e eagerly inspected Let YOUR visit be mad e quite soon-TO-DAY if-possible! D. BENNETT AWABUA HOUSE ... TAIHAPE.

T ono of his hctu es on sdvevtising, given ML at Liverpool, Er.ghnd, Thomas Buestl, of London, emphasised strorgiy thd value of newspaper advertising. "The time," he said, "w 3 s ripe fr ft great extension of advertisirg, nnd newspaper advuusing must always He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant "the putting down of the elaborate and very costly plants. Advertising -was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commerce] discovery of tlie age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisemont. The Comnprei*! Review points out tra':—"Undoubtedly the pnd most potent Advprctsing Forc9 of the present day 19 the NEWSPAPER." Taihapa business men who do the best business AOVEBTiSE IN THE "TASHAPE TIMES"

st tss build your next new vehicle m M -■^i:--:*U <C~: ■ :■■ m ■*c?:. .-•- *v: *& m m J* v;-':: i~:ft"*S mg® „*<:' *#' s«s saw* em m m PRP'MIER CARRIAGE WORKS TAIHAPE

Ejfflsln & 00-OPEEATIVE TIMBER COMPANY, LTD. The Company is prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. "Write or 'Phone for Quotations tn THE B*MANAGER 8 *MANAGER TAIHAPE. 'lll ■IIT«II> ~7 Try one to*night and see y the result. r J ||l|y fly j A r o headache, bad breath* sour stomach, or coatee tongue in the morning J' NO COLD IS