Page 3 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 270, 16 August 1915, Page 3

Why Tea V Costs More — The Third of a Series dealing with a question which vitally « affects every housewife. The increased demand for tea today is due to to the fact that huge quantities are wanted for the 2S million men under arms. The Heads of the Armies of the world know that there is no drink so stimulating and beneficial, and hence thev must have tea for their men no matter what it costs. Then, too, at the stroke of a pen, the great Russian Nation has been turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase of tea. But there is only a limited .supply of tea and that supply is not sufficient to fill the present requirements. Hence at the tea auctions in, Ceylon it has risen in price month by month, until to-day it costs the packer 2kl to 3d per lb. more than in August last. This, of course, affects New Zealand very greatly, for the finest tea. in the world has been sold here at prices, which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion of the tea imports to England consist of what is known as “red stalk"’ tea, the lowest possible grade—so low that it is prohibited throughout Australasia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for fine teas of the quality of “Amber Tips,” 2/& to 3/4 per lb. is asked.

Tea experts the world over are astonished at the remarkable quality, flavour, fragrance and value given in “ Amber Tips” at so low a mice, and it is becauseno better value can be obtained anywhere. that “Amber Tips” is to-day the most popular brand in New Zealand, Millions of packets of “Ambers Tips” are sold per annum. It is stocked in every shop from the North Cape to the Bluff. Only exceptional value could be responsible for so exceptional a sale. But fine tea is now costing the “Amber Tips” Proprietors, as well as other tea merchants, an average of 2Jd. to 31. per lb. more than in August, 1914. Therefore, if a fair price was charged before the war. the tea merchant is to-day faced with an enormous loss should he continue to pack the same quality at his old prices. Of coure there is the alternative cf cheapening the quality by an admixture of inferior, less healthful teas. The “Amber Tips” Proprietors were advised by many to do this, but instead they decided to raise the price by 2d. per lb., and to continue to give the public that same splendid value which has always been associated with the name “Amber Tips.” Now, Mrs. Housewife, what is your opinion of the whole matter? Would you rather have the same delightful flavour, quality, purity ami value and pay a penny a packetmore—or would yon rather have an inferior and less healthful tea at the old price ? But you say “other teas have not been raised in prices.” If so yon can readily see thac either excessive prices were charged before the war—so excessive that even an extra 2}d. or 3d. in cost per lb. still enables a profit to be made —or quality must be reduced, othera heavy loss must be faced. But even at increased figures Amber Tips is still the cheapest tea you cans, buy. Cup for cup, value for value, nothing else can equal it. while it is so pure and healthful that it can be taken by even those of the weakest digestion. Surely these facts should weigh with you. Consider them carefully—write and tell us your conclusions. We believe that you want qualify and that you want value. For that reason we have raised our prices because only by doing so can we continue to give yon the same honest quality and the same honest value. 101 - 1/10, 2/-, 2/2 per lb. |f The 07ihj tea that has to increase its prices—the foregoing icill tell you why.

SUFFERED AGONY WITH COENS UNTIL REXONA CURED THEM “ Herewith allow me to thank you for tha complete eradication and cure of corns, both, soft and hard, that I have received by tha use of your Rexona Ointment, 5 ’ writes'Mrs. Margaret Howard, G 92 Cumberland Street, Dunedin, N.Z. “My feet were in a very bad state, not being able to put my boots on* besides having to suffer untold ag.ony whia it was compulsory for me to move about. I tried many washes and dilutions, but received not the slightest relief from any, and I thought I should be crippled for life. Hearing of your Rexona Ointment and its curing abilities, I started to use it, and it ba-», in a short time, not only cured the corns, but> they have disappeared altogether. I ana now able to put on my boots and walk about as if I had isever had anything wrong with, my feet, and I shall for ever feel grateful for the benefits I have received by the use of your Rexona Ointment.” 3 Rexona, file Rapid Healer, is a remarkabl* enective retaedy for all affections of the skiifc also for wounds, burns, sores, eczema and bad legs. Rexona is sold only in triangular pots at I/TO, or in larger pots, holding nearly four timw She quantity, for 3/-. He jests at colds who always uses “NAZOL. ” Nothing so pleasant, so speedy, 50 sure as “NAZOL” in curing coughs and colds. Splendid for children, J/6 per Dottle of 60 doses. Quick dispatch to obstinate colds t» a certainty with “NAZOL.” A few drops taken on lump sugar, a little ribbed on the chest, that simple treatment has made thousands well. Qiv& at a trial.