Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 270, 16 August 1915, Page 2

The Need :* A new Winter Costeme. The Thought: “ Must. Get Oac Socq.” The Place: Galy cue place— D. BMMETf YOUR need cf a new WINTER COSTUME is emphasised cu three counts. Firstly, th e decided nip in the morning- and evening air makes one desirous of “something snug, Secondly, the knowledge that every smart dresser is Fashionably Attired, makes one feel “out of it,’- so to speait, whilst Thirdly, the magnificent showing at H. D. BENMET & CO’S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods will be eagerly inspected Let YOUR visit be mad e quite soon— TO-DAY if possible! S Go’s. V f ffißHn m m m p. w ©TV mm CY 0 b AWARUA HOUSE TAIHAPE.

ADVERTISING A T one of his recent hclu'-es cn advertising, given at Liverpool, Ki gland, Thomas Russtl, of London, empba&ued strongly the value of newspaper advertising. “The time," be said, “was n rP fr r n great extension of advertisi? g, and newspaper advertising must’always ie ibe ma.n&ny id publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, hut secured a material reauetiou in price. Indeed, the more an article wms advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods , while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—“Undoubtfdly tbe first and most potent Adveicising Force of the present day is the NEWSPAPER." Taihape business men who do the test business ADVERTISE IN THE “TAIHAPE TIMES.”

Let usbuild your next new vehicle &06* m m •KM m. 3KW/y i. / - ■. ?SiW Mr # i # ,7 6 V -A v *<?•*' ■ fy ii 35 *■ SfQt tnw #;v gy m i : # H iL< e PREMIER CARRIAGE WORKS M’ AIHAPE

THE BANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand./ Prompt delivery and satisfaetiea guaranteed. Write or ’Phone for Quotations to * THE MANAGEK TAIHAPE. JK'O QOLD IS “JSIAZOL^je&Qr.”