Page 6 Advertisements Column 1

Taihape Daily Times, Volume 7, Issue 270, 16 August 1915, Page 6

Wliy Tea Costs More The Second Article of a series that Every Housewife Should Read . It is indeed bard for the New Zealand housewife to realise the 1 remarkable changes that have occurred in the tea trade within the last eight months—changes which have resulted in greatly increased prices. As was shown in the first article of this series, tea is in great demand as the beverage of the 25 . million men who are under arms to-day, due to the fact that it is the most stimulating and invigorating drink —easily transported and easily handled. But there is another element which exerts almost as great an influence in the steadily rising cost of tea. This factor is Russia, with its enormous population of over 160 millions, which, at tiie stroke of a pen—in almost a single night—has been turned into nation of tea drinkers. What this means is readily seen when one considers that until September last tlie Russian people consumed less than 1 lb. of tea per head per annum ; whereas in our own Maori land the average is over 72lbs, of tea per head per annum. Moreover, the money previously spent or. other beverages by Russia is now available for tea. Hence, at the tea auctions, enormous quantities have been bought bv Russian representatives, who readily pay increasing prices to secure what they want. 0 As a result, tea to-dav costs the blender in New Zealand an average of 2hd. to 3d. per lb, more than eight months ago, and, unless he is to face an enormous loss, he has only two alternatives —to reduce his quality or increase his prices. Either course is reasonable., and there is no escape—unless, before the war, he was charging an excessive price for inferior tea. If so, he is still able to sell the same grade at the old figure and probably still make a good profit. .'kAmber Tips" policy has always been to give the best value the world can produce at the most reasonable prices. It has been decided to continue tins policy, therefore the price has been slightly increased—by 2d. per lb. Although advised by many to reduce costs by the admixture of harsher, inferior and less healthful teas, the ■ proprietors are determined to maintain that standard of quality and value ■which has made “Amber Tips” the most widely sold blend in the Dominion to-day—the most largely sold blend of any country in the world in proportion to population. Thus, if the name “Amber Tips” is on ' the packet, you know that it contains the finest, purest and best tea that can be produced for the money—that it contains a tea which is so pure and healthful that it can be used by children, and by those with the weakest digestion, without harm. It is also well to remember that 4i Amber Tips" gives more cups of delicious, fragrant tea of delightful flavour. Thus it still costs you les.s than others—at is still the cheapest tea in the Dominjion, even though the prices have been tslightly increased. We believe that the housewives of New Zealand would rather secure the finest value that can be given—even ■at a slightly increased price—than that ■quality and values should be cheapened. It is now for you to show whether approve of this decision or not.

1/10, 2/-, 2/2 per lb. | The only tea that has to increase its ',{ prices—the foregoing toill tell you why. WO MORE RHEUMATISM! What glad news it is to Hear that you •can be cured of Rheumatism, Lumbago, Sciatica or Gout —and cured permanently. Even if you have been suffering for years, have tried all kinds of advertised cures in vain you owe it to yourself to try RHEUMO. Liniments or embrocations only deaden the pain for awhile —RHEUMO cures in the one and only way—it penetrates the blood •cleanses it of excess uric acid and thus xemoves the cause. Once the cause is •removed, the pain and swelling disappear. Why use salts with foreign names and so-called “remedies 7 ’ which claim to cure Rheumatism and everything else? Try RHEUMO—a specific intended to cure Rheumatic complaints only. Thousands of Wew Zealanders Lave been cured quickly—permanently and we have their letters of praise for RHEUMO. Mr William ones of the Terminus Hotel, Christchurch, was cured by this powerful remedy after suffer iug for 14 years. Cure your Rheumatism, Gout or Lumbago—start it to-day S/6 and 4/6. 108 Rare as hen’s teeth is the cold that onot be soothed by “yAZOL. ' inwardly, inhaled, or 'rubbed on the cst, “HAZOL” is wonderfully quick d efficacious. Marvellously cheap, i! I/O buys 60 doses. ©b Prlntw —any style or color rea&onabi . ra.r.o*?.