Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 270, 14 August 1915, Page 2

12& : A new Winter The Thought: " Must Get One Soon. 1 The Place: Only one place— YOUR need of a new WINTER COSTUME is emphasised on three counts, Fi-rstly, th e decided nip in the morning and e ven i n § a * r makes one desirous of "something snug," Secondly, th e knowledge that every smart dresser is Fashionably Attired, makes one feel "out of it," so to speak, whilst Thirdly, the magnificent showing at H. D. BEN NET & CO-'S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, those Lovely Goods will be eagerly inspected Let YOUR visit be mad e quite soon-TO-DAY if possible! AWAEUA HOUSE .-. TAIHAPE,

T one of his recant lectures on advertising, given at Liverpool, Er gland, Thomas Russel, of London, em'phaaised strongly the value of newspaper advertising. / "The time," he said, "was ripe f.r a great extension of advertis-ing, and newspaper advertising must always le the mainstay of publicity. Ho, illustrated the fact that scientiiic Advertising did not add' to the cost of goods, hut secured' a materuu reduction in price. Indeed, the more an articie was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality Certain articles ©f great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elab- , orate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The gTeat commero'n] discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, whi!o nothing which was not true was good enough to put into an advertisement. The Commercial Review points out tl al:—"Frdnultfdly the first and most potent Advercising Forea of the present day is the NEWSPAPER." Taihflpe business men who do the lest b smess THE "TAIHAPE TIMES."

Let us build your next new vehicle ,w> ?& j-fe *s m •*<K >«.**:» «S» m. v 5K PREMIER CARRIAGE WORKS TAIHAPE

THE BANGITIKEI GBNEEAL & CO-OPERATIVE TIMBER GOMPANY, LTD. The Company is prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Writ p. or 'Phone, for Quotations t» , &HE MANAOET* TAIHAPEL s»"'ai£sß 23 '^juwafe^ißwftfcV