Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 269, 13 August 1915, Page 2

The Meed : A new Winter Costume. Ik Thought: " Must Get One Seen; The Place: Oaly ens place— YOUR need of a new WINTER COSTUME is emphasised on three counts, Firstly, tli e decided nip in the morning and e v euing air makes ous of "something snug," Secondly, th e knowledge that every smart dresser is Fashionably Attired, makes one feel "out of it," so to speak, whilst Thirdly, the magnificent showing at H. D. BEN NET & CO-'S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods will be eagerly inspected Let YOUR visit be mad e quite soon— TO-DAY if possible! W Eft I BB U m B IP' B if B AWAJRUA HOUSE TAIHAPE.

is lectures on advertising, given at Liverpool, Ei gland, Thomas Bussel, of London, emphasised strongly the value of newspaper advertising. " The time," he said, « was ripe fir a great extension of adverting, and newspaper advertising must alwavs be the mainstay of publicity. Ho illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an artieie was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out ttat:—'Tndoubtedly the first and most potent Advertising Foroa of the present day is tbe NEWSPAPER." Taihape business men who do the lest business

your Mxt new vehicle K'V «»;-'« -:5,-i-KSK : <& fe* &■& 4S -v: Si $1 3K I i / 1 '^# ■■■■ >W£x-"b' p ■''. ■ B *«S": ■•■.• PRFMIER CARRIAGE WORKS TAIHAPE

THE RANGITIKEI GENERAL & GO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., v to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Wrjto or. 'PLone for Quotations t* THE MANAGER T A Til A PR. |