Page 6 Advertisements Column 1

Taihape Daily Times, Volume 7, Issue 269, 13 August 1915, Page 6

The Second Article of a series that Every Housewife Should Read. It is indeed hard for the New Zealand housewife to realise the remarkable chancres that have occurred in the tea trade within the last eight months—changes which have resulted in greatly increased prices. As was shown in the first ■article of this series, tea is in great ■demand as "the beverage of the. 25 •million men who are under arms to-day, due to the fact that it is ;the most stimulating and invigorating drink —easily transported and handled. But there is another element which exerts almost as great an influence in the steadily rising cost of tea. This factor is Russia, with its enormous population of over 160 millions, winch, at the stroke of a pen—in almost a single night—has been turned into nation of tea drinkers.

What tins means is readily seen when one considers that until September List the Russian people consumed less than 1 lb. of tea per ■head per annum ; whereas in our own Maoriland the average is over 7^lbs, ot tea per head per annum. Moreover, the money previously spent on other beverages by Russia is now available for tea.. Hence, 3.1 the tea auctions, enormous quantities have been bought by Russian representatives, who readily pay increasing prices to secure what As a, result, tea to-day costs the blender in New Zealand an average of 2|d. to 3d. per lb. more than eight months ago, and. unless he is to face an enormous loss, he "has only two alternatives —to reduce his quality or increase his prices.

Either course is reasonable, and there is no escape—unless, before the war, he was charging an excessive price for inferior ten. If so," he is still able to sell the same grade at the old ngure'and probably still make a good profit. o -Ymber Tips" policy has always bLcii to give the best value the world can produce at the most reasonable prices. It has been decided to continue this policv, therefore the price has been slightly increased'—by 2d. per lit. Although advised bj' many to reduce costs by the admixture of harsher, inferior and less healthful teas, the proprietors are determined to maintain that standard of quality and •value which has made'"-Amber Tips" the most widely sold blend in the Dominion to-day—the most largely sold blend of any country in the world in proportion to population. Thus, if the name "Amber Tips" is on the packet, you know that it contains the finest, purest and best t?a that can he produced for the money—that it contains a tea which is so pure and Jiealthful that it can be used by ch'l<dren, and by those with the weake.-t digestion, without harm. lJt is also well to remember thr.t " Amber Tips" gives more cups of delicious, fraerraut tea of delightful flavour. Thus it still costs you less than others—at is still the cheapest tea in the Dominion, even though the prices have been slightly increased. We "believe that the housewives of New Zealand would rather secure the finest vjila.e that can be given—even at a slightly increased price-than that ■quality and values should be cheapened. It is now for you to show whether you approve of this decision or not.

l/10, 2/-, 2/2 per 76. TTitf <m/// tea t/uit 7ias to increase i's prices — the foregoing will tell pott why. NO MORE RHEUMATISM! vVhat glad news it is to tear that you •can be cured of Rheumatism, Lumbago, >Sciatica or Gout —and cured permanently. Even if you have been suffering for years, have tried all kinds of advertised cures in vain you owe it -to yourself to try EHEUMO. Liniments or embrocations only deaden the pain for awhile—EHEUMO cures in the one and only way —it penetrates the blood cleanses it of excess uric acid and thus iremove's the cause. Once the cause 5s removed, the pain and swelling disappear. Why use salts with foreign names and so-called "remedies" whicti /claim to cure Rheumatism and everything else? Try EHEUMO—a specific intended to cure Rheumatic, complaints only. Thousands of New Zealanders have bw«n cured quickly—permanently and -*e have their letters of praise for EHEUMO. Mr "William ones of the Terminus Hotel, Christchurch, was cured by this powerful remedy after suffer in<* for 14 years. Cure your Rheumatism, Gout or Lumbago—start it to-day .2/6 s«d 4/6. 10S E o r o as hen's teeth is the cold that ■cannot be soothed by "NAZOL " Taken inwardly, inhaled, or rubbed on the ifen'esl "NAZOL" is wonderfully qulci and"'efficacious. Marvellously clfeap, toat i/0 buys 60 doses. j.-.b Priatiug- any style or color—- .. ' -.. , v.' Workmanship