Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 263, 12 August 1915, Page 2

Ik Ikd : A new Winter p?arp H D Err ew Winter Costume. '' Must Get One Soon." it one nlace— JMMFTT r ' YOUR need of a new WINTER COSTUME is emphasised on three counts, Firstly, th e decided nip in the morning and evening air makes one desirous of "something snug," Secondly, th e knowledge that every, smart dresser is Fashionably Attired, makes one feel "out of it," so to speak, whilst Thirdly, the magnificent showing at H. D. BEN NET & CO-'S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods will be eagerly inspected Let YOUR visit be made quite soon— TO-DAY if possible! AWABUA HOUSE TAIHAPE.

one of his recent bcturea on advertising, given at Liverpool, Erjrlnnd, Thomas Ruastl, of Loudon, emphasised strocgly the value of newspaper advertising. "Tbe time," he paid, "was ripe fcr a great fxtension of advertis-irg, and newspaper advertising must always te the mam slay ot publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, hut secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the, manufacturer to keep up the quality Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large, enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the. goods advertised were honest goods, whilo nothing which was not true was good enough to put into an advertisement. The Comnorpial Keview points ou f tl a 1:: 'Tndoub*edly the first and mopfc potpnt Advrrcßing ] ore* of the present day is tbe NEWSPAPER." ' Taihapo business men wbo do tbe 1 est business 'MERTISE IN THE "TAIHAPE TIMES."

Let tis huiU your next new vehicle WS 3 "«'& rt*' S' 3; ■ t/ •V■■ t ' ;>J ! .I •*-■":*-. ~S$ S';#-^' PRKMIER CARRIAGE WORKSTAMHAPE

THE RAfrGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or 'Phone for Quotations te THE MANAGER TAIHAPE. m .CSSJP. Ij3 ■JUiZZZ*?&QOT.''-