Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 263, 11 August 1915, Page 2

The Need : A new Winter Costume. The Thought: “ Must Get The Place: Only one place— H. D. BENNETT S Co’s. YOUR need of a new WINTER COSTUME is emphasised on three counts. Firstly, th e decided nip in the morning and evening air makes one desirous of “something snug,” Secondly, th e knowledge that every smart dresser is Fashionably Attired, makes one feel “out of it,” so to speak, whilst Thirdly, the magnificent showing at H. D. BENNET & CO-’S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods will be eagerly inspected Let YOUR visit be mad e quite soon— TO-DAY if possible! H. D. BENHETT & GO. AWA.RUA HOUSE TAIHAPE.

NEWSPAPER ADVERTISING AT one of his recant lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. “The time,“ he said, “was ripe f. r a great extension of advertising, and newspaper advertising must always le the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, hut secured a material reduction in price, indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep np the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commerced discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, whil« nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—“Undoubtedly the first and most potent Adversising lorca of the present day is the NEWSPAPER,* 4 Taihape business men who do the best business ADVERTISE IN THE “TAIHAPE TIMES.”

let tis build your next new vehicle f.S Sll T" 4 s •• ! ""rM;':'.:' - ■•■ -- :■ ■ ■■ m-a m SJt.\ : ■ <v .. • y, r - *• - ' ■ ■■/ .' j m ■ :■ . ./ ; 1 •i * . -. ■ • , ~ -- ± • v PREMIER CARRIAGE WORKS f TAIHAPE

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Wtifp or ’Phone for Quotations t« ; the manages taihape. - •no aoZD is