Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 263, 10 August 1915, Page 2

Use Heed : A sew Winter Costume. The Thought: “ Must Set One Soon.” The Place: duly one place—--11. I. ESMMETI S Co’s. YOUR need of a new WINTER COSTUME is emphasised on three counts, Firstly, th e decided nip in the morning and e ven i n » a * r ma^es one desirous of “something snug,” Second! y, th e knowledge that every smart dresser is Fashionably Attired, makes one feel “out of it,” so to speak, whilst Thirdly, the magnificent showing at H. D. BEN NET & CO-’S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, those Lovely Goods will be eagerly inspected Let YOUR visit be mad e quite soon—■ TO-DAY if possible! AWAfUJA HOUSE TAIHAPE.

NEWSPAPER ADVERTISING AT on«i of his recent lectures on advertising, given at Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. “ Tho time," he said, “ was ripe for a great extension of advertising, and newspaper advertising must always he the mamstay of publicity. Ee illustrated the fact that scientific Advertising did not add to the cost of goods, hut secured a material reauction in price. Indeed, the more an articie was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commerc'*! discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out tbat:—“Undoubtthe first and most potent Advertising I oroa of the piesent day is the NEWSPAPER." Taihape business men who do the best business ADVERTISE IN THE “TAIHAPE TIMES."

Let us build your next new vehicle mmk. • t ’> •( . ; •. ; A ... I Ml ( I » \ ■ If Ci'i ill ' ■■ ; mmmm ALF P. FOX, PREMIER CARRIAGE WORKS TAIHAPE

THE RANGITIKEI GENERA! & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, eta., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Wnfe or ’Phone for Quotations t# THE MANAGED TAIHAPE. NC '22 “liA£CLCIi COT.'!