Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 263, 9 August 1915, Page 2

—r.r-n- mmmp l !;" ’J3SESEMBSSSBtE The Need : A new Winter Costume. The Thought: “ Must Get One Soon.” The Place: On!v one place— H. D. BENNETT S Co's. YOUR need of a new WINTER COSTUME is emphasised on three counts. Firstly, th e decided nip in the morning and e vei) i n £ air makes one’ desirous of “something snug,” Secondly, th e knowledge that every smart dresser is Fashionably Attired, makes one feel “out of it,” so to speak, ■whilst Thirdly, the magnificent showing at H. D. BEN NET & GO'S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, those Lovely Goods will be eagerly inspected Let YOUR visit be mad e quite soon— TO-DAY if possible! H. 0. BENNETT v 1 AWABUA HOUSE TAIHAPE. —ManMaa——————i mi NEWSPAPER ADVERTISING AT one of his recent heturea on advertising, given at. Liverpool, Ei gland, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. “The time,“ he said, “was ripe for a groat extension of advertisirg, and newspaper ad vet-using must always fe the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, hut secured a material reciuctiou in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the qualitr Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great coramercUU discovery of the ago was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—“Undoubtedly the first and most potent Advertising Fores of the present day is the NEWSPAPER. 14 Taihape business men who do the lest business i ADVERTISE IN THE “TAIHAPE TIMES.”

Ut tis build your next new vehicle ' ' 4N* % i v x. .V .('■'•*• // *v*» ALF P. FOX, PREMIE WORKS

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD, The Company is prepa?ed to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Largo stocks of dry timber on hand. Prompt delivery and, Satisfaction guaranteed. Writo or ’Phone for Quotations to ‘ THE MANAGER TAIH4PE. 2*o CQldi JS '