Page 6 Advertisements Column 1

Taihape Daily Times, Volume 7, Issue 263, 9 August 1915, Page 6

Why Tea Costs More The Second Article of a series that Every Houceid e Should Read. It is indeed hard for the New Zealand housewife to realise the remarkable chanties that have Deceived in the tea trade within the last eight months—changes which 3lave resulted in greatly increased prices. As was shown in the first article of this series, tea is in great demand as the beverage of the 25 million men who are under arms to-day. due to the fact that it is ! tiie most stimulating and invigorating drink—easily transported and easily handled. Rut there is another element which exerts almost as great an influence in the steadily rising cost of tea. This factor is Russia, with its enormous population of over 160 millions, which, at the stroke of a pen—in almost a single night—has been turned into nation of tea drinkers. What this means is readily seen when one considers that until September last the Russian people consumed less than 1 lb. of tea per head per annum ; whereas in our cwn Maonland the average is over 7[>lbs, ot tea per head per annum.

Moreover, flic money previously spem or. other beverages by Russia is now available for tea. Hence, ai the tea auctions, enormous quantities have been bought by Russian representatives, who readily pay increasing prices to secure what they want. As a result, tea to-dav costs the blender in New Zealand an average of' 2id. tc 3d. per lb. more than eight months ago, and. unless be is to face an enormous loss, he has only two alternatives —to reduce his quality or increase his prices. Either course is reasonable, and there is no escape—unless, before the war, he was charging an excessive price for inferior tea. If so, he is still able to sell the same grade at the old figure and probably still make, a good profit\mber Tips” policy has always bvT.i to give the best value the world can produce at the most reasonable prices. It has been decided to continue this police, therefore the price has been slightly .increased—by 3d. per lb. ; Although advised by many to reduce coals by tlie admixture of harsher,.inferior and less healthful teas, the proprietors are determined t<> maintain that standard of quality and ■value which lias made ‘"A mber Tips’’ the most widely *o.!d blend in the Dominion to-day—(lie most largely sold blend of any country in the world in proportion to popalalio". Thus, if i bo name “Amber Tips” is on the packet, you know that it contains the finest, purest and best tea that can he produced for the money - I hat it contains a tea which is so pure and healthful that it can he used by children. and by those w th the v.eake.-t digestion, without haiir. It is also well to remember th: t *" Amber 'Tips’' gives inore'rnps of delirious, fragrant tea of delightful liavour. T!i s.ir si ill costs you Jess than others—ib is still the cheapest tea in the Dominion, even though the prices have been slightly increased. We believe I bat the housewives of Now Zealand would rather secure tbe finest value that can be given even -at a slightly increased price—than that quality and valuer, should be cheapened. It is now for you to show whether ■you approve of this decision or not.

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