Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 263, 6 August 1915, Page 2

Mmt Get Oae Soon. 5 taly one YOUR need of a new WINTER COSTUME is emphasised on three counts, Firstly, th e decided nip in the morning and evening air makes one desirous of "something snug, - ' Secondly, th e knowledge that every smart dresser is Fashionably Attired, makes one feel "out of it," so to speak, whilst Thirdly, the magnificent showing at H. D. BENNET <§. CO-'S emphasises the seed of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, those Lovely Goods will be eagerly inspected TO-DAY if possible! BENNETT AWABUA HOUSE ... TAIHAPE. T one of his recent lecfures on advertising, given L at Liverpool, Ej gland, Thomas Husstl, of Loudon, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe fcr a great extension of advertising, and newspaper advertising must always l.e the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an articio was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have b*een mannfac- ■ lured.-at- all had it not been that advertising ensured a sale large enough to warrant the. putting down of the elaborate and very costly plants... Advertising was the cheapest method yet devised by the wit ef man for the sale of honest goods. The great cemmercM discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nething which was not true was good enough to put into an advertisement. The Commercial Keview points out that:—"UncfcOQbt" edly the first and most potent Advertising Forte of the present day is the NEWSPAPER." Taihape business men who do the Vest business

Let m build your next new vehicle .v"^-:-:' « ■•■ *»;■» *':*• aW*. «» •■ , M*; '■ j' : ': " .<- l; .^^- 3? r»: "■ •*.; ■i! ft-5 -W^-sS; ■ ■' ':':■' •'& J- *': .-^7^7^ »** $ H f!W ssl J =« SS $s ffaflß ,«: PREMIER CARRIAGE WORKS TAlfi&£E

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepared to supply orders for Building or other Timber, Mouldings, etc., to *uy part of the district. Large stocks Jof dry timber on hand. Prompt and satisfaction guaranteed. Write, ©r 'Phone for QtroMione to TBE&£ANA#7SI? TATHAPK.