Page 3 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 263, 6 August 1915, Page 3

Why lea Costs More A Statement that Every Housewife Should Read The war has faced every tea merchant with the problem of increasing prices or reducing his-quality. He has to follow one course or the other—there's no escape—for the wholesale cost of line tea in Eastern markets has increased over 2kl. per lb. since August last. The main reason for this rise has been the greatiy increased demand —and the fact that tea production cannot materially increase for at least live yearsTake for instance the enormous quantity of tea required for the men in the trenchss and on active service. It is readily seen why tea has been selected as the soldiers' beverage—it is easily transported — is quickly and readily prepared anywhere—and above ail it is invaluable for its invigorating and stimulating qualities. With the exception of 3 million Britishers, but few of the 25 million men under arms m Europe to-day were previously tea drinkers—yet almost in a day tea had to be found for them.

Do you wonder then, that the tea has gone up, up, up in price?—■ that to-day rine tea costs the packer in New Zealand on the average to 3d. per lb. more than in August last. „ v CAdd to this Russia's 160 millions, who, with a stroke of the pen, have been turned into tea drinkers by the Vodka prohibition add a. score of minor causes and you will see why the increase"; had to come. Therefore, too,' you will see. that any tea giving value for the money cannot be sold at the same price as in August last. It simply can't be done—unless, of course, the price originally charged was absolutely excessive. If a fair price and good valirj was formerly given, the packer is now facr»d with a loss op every packet. There's no escape from the facts—either prices have to he increased—or, as an alternative, quality and value must be reduced by the iidinix-tureofcheaper, inferior, less healthful teas. The "Anther Tips" Proprietors ar© determined that, in their ease, this alternative will never be taken. "Amber Tips" remarkable rise in a few years from an unknown brand to by far the largest selling tea in New Zealand—the largest sell ins tea in the world in. proportion to population—is due to its qualify and remarkable value. The same wonderful value wilt stiH be given—nothing but the finest tea* will be used, but to do so the price has to be increased. We are convinced that most homes in New Zealand would rather pay 2d. per lb. more and get the finest iea that can be produced rather than pay the old price and get an inferior article —with an admixture of poorer teas, leas healthful alike to nerves and digestion. Forget quality and health fulness—consider the question purely from the standpoint of economy—there too "Amber Tips" leads, for "'every pound will give more cups—and at a less price per cup. —cup for cup, there's no cheaper tea. Therefore even at the new prices Amber Tips is still ihe cheapest—you get better tea—more delicious flavour—finer fragrance—while, as the Lancet investigation showed, your heal tli will benefit. Surely because of a penny extra per half Hi. packet 3'ou will not deprive yourself of a tea which for quality, flavour, fragrance, and economy is unique and unsurpassable. The housewives of New Zealand want a good article and good value, and or.e trial convinced them that Amber-Tips is a tea that nothing else could equal. Do they still want value and quality? We believe they do—we know it. 89

1/10-, 2/-, 2/2 per lb. The unit! tea that h%* to increase its prices — the foregoing will tell you why. SUFFERED AGONY WITH CORNS UXTIL REXONA CURED THEM " Herewith allow me to thank for the complete eradication and cure of corns, both soft and hard, that I have received bv the use of your Kexona. Ointment," writes Mrs. Margaret Howard. (592 Cumberland Street, Dunediu, N.Z. "My feet were in a very bad state, not being able to put my bcots on* besides having to suffer untold*ag/>iiy wh*a it was compulsory for me -;o move about. I tried many washes and dilutions, bus received not the slightest relief from any. and I thought I should be crippled for life. Hearing of your Rexona Ointment and it* curing abilities, I started to use it, and it has, in a short time, not only cured the corns, but they have disappeared altogether. I ana now able to put on my boots and walk about as if I had sever, had anything wrong with my feet, and I shall for ever feel grateful for the benefits I have received By the use of your Rexo&a Ointment." ,9 Rexona, liie Rapid Healer, is a remarkable ertective twssnedy for all affecti&ns of the also for wounds, burns, sores, eczema and bad legs. Rexona is sold only in triangular our times &e quantity, for 3/v ' <r r»!J as., -Mary, how to woo.thee, Teaci tny bosom tt> unfold 7 ; cas sftftihe and SEW *? i#s£Jli*rg estams- '&&&'*%ss■ . ; : :... l'-8 iS'ra'k.e &a aid more sere. OfiWwff WoodV Great PepTwn&Mtf. Oars'