Page 2 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 263, 5 August 1915, Page 2

The Msed : A new Winter Costume, The Thought: “ Must Get One Soon.” Tits Place: Only one place— YOUR need of a new WINTER COSTUME is emphasised on three counts, Firstly, th e decided nip in the morning and evening air makes one desirous of “something snug,” Secondly, th e knowledge that every smart ch’esser is Fashionably Attired, makes one feel “out of it,” so to speak, whilst Thirdly, the magnificent showing at H. D. BEN NET &. CO-’S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods will be eagerly inspected Let YOUR visit be made quite soon— TO-DAY if possible! K S 3 AWAEIIA HOUSE TAIHAPE. EWSPAPER ADVERTISING AT one of his recent lectures on advertising, given afc Liverpool, ErgUmd, Thomas Kussil, of London, emphasised strongly the value of newspaper advertising. I “The iime,“ bo said, “was ripe f. r a great extension of pdverti-Lg, and newspaper advertising must always ie the mainstay of publicity. lie illustrated the fact that scientific Advertising did not add to-the cost of goods, but secured a material reduction in price. Indeed, the more an articio was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Keview points out that:—“Undoubtedly the first and most potenL Advertising Fores of the present day is the NEWSPAPER.* 4 Taibape business men who do the test business ADVERTISE IN THE “TAIHAPE TIMES.”

Let us build your next new vehicle *>■ rvt IK ®r; «•»«! #, S Si >;-v----5^ *** tsf seE “*3B- - $ • •^s--5 ! re *.... jy SSHSf i i | X?) ! 1 /# i %£ ; I rM* PREMIER CARRIAGE WORKS TAIHAPE

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or Thone for Quotations to TBS MANAGES TAIHAPE. Ktf $£ *‘N^OL-j?EOSS*."