Page 6 Advertisements Column 1

Taihape Daily Times, Volume 7, Issue 263, 5 August 1915, Page 6

The Second Article of a ■>scries that Every Housewife Should Read . It is indeed hard for the New .Zealand housewife to realise the remarkable changes that have occurred in the tea trade within the last eight months—changes which have resulted in greatly increased prices. As was shown in the first article of this series, tea is in great demand as the beverage of the 25 million men who are under arms to-day, due to the fact that it is the most stimulating and invigorating drink-—easily transported and easily handled. But there is another element which exerts almost as great ’jm influence in the steadily rising cost of tea. This factor is Russia, with its enormous population of over 360 millions, which, at the strobe of a pen—in almost a single night—lias been turned into nation of tea drinkers. What this means is readily seen when one considers that until September last the Russian people j consumed less than 1 lb. of tea per head per annum ; whereas in our own Maoriland the average is over' 7i lbs, ot tea per head per annum. Moreover, the money previously spent or. other beverages by Russia is now available for tea. Hence, at the tea auctions, enormous quantities have been bought by Russian representatives, j who readily pay increasing prices to secure what they want. As a result, tea to-day costs the blender in New Zealand ah average of 2hd. to 3d, per lb. more

than eight months ago, and. unless he is to face an enormous loss, he has only two alternatives —to reduce his quality or increase his prices. Either course is reasonable, and there is no escape—unless, before the war, he 1 was charging an -excessive price for inferior ter, It so, he is still able to sell (he same grade at the old figure and probably still make a good profit. T, \mbcr Tips” policy has always to give the best value the ■world can produce at the most reasonable prices. It has been decided to continue tin's policy, therefore the price has been slightly increased —by 2d. per lb. Although advised by many reduce costs by Ike admixture of harsher, iaferior and less healthful tens, the proprietors are determined to maintain that standard of quality and ■value which ha* made "Amber Tips” the most widely sold blend in the Dominion to-day—the most largely sold blend of j3«y cotudjy in. the world in proportion to population. Thus, if the (liirrio “Amber Tips” is on the packet, you know that it contains the, finest, purest and best ton that can be produced for tho money—that it contains a tea which is so pure and healthful that it can lie used by children, and by those with the weak eft digestion, without Inn in. it is also well to remember that ” Amber Tips” gives more cups of delicious. fravrant tea of delightful flavour. Thus it still costs yon bss than others—it is still the cheapest tea in the Dominion,, even though the juices have been sliuhtly increased. We believe that the housewives of New Zealand would rather secure the finest value that can be given—even at a slightly increased price —than that quality and values should be cheapened. It is now for yon to show whether you approve of this decision or not.

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