Page 3 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 263, 3 August 1915, Page 3

Why Tea Costs More A Statement that Every Housewife Should Read The war has faced every tea merchant with the problem of increasing prices or reducing his quality He has to follow one course or the other —there’s no escape—for the wholesale cost of line tea in Eastern markets has increased over 2id. per lb. since ,/ August last. The main reason forT this rise has been the greatly l ; increased demand —and the fact that tea production cannot materially increase for at least five years. Take for instance the enormous quantity of tea required for the men in the trenches and on active service. It is readily seen why tea has been selected as the soldiers’ beverage—it is easily transported —is quickly and readily prepared anywhere—and above all it is invaluable for its invigorating and stimulating qualities. With the exception of 3 million Britishers, but few of the 25 million men under arms in Europe to-day were previously tea ■■ drinkers—yet almost in a day tea had to be found for them.

Do you wonder then, that the f tea has gone up, up, up in price?—> i that to-day fine tea costs the packer in New Zealand on the average 2|d. to 3d. per lb. more than in August last. <£Add to this Russia’s 160 millions,, wiio, with a stroke of the pen, have been turned into tea drinkers by the Vodka prohibition add a score of minor causes and you \yill see why the increase had to cbme. ' Therefore, too, you will see that any tea giving value for the money cannot be sold at the same price as in August last. It simply can’t be done—unless, of course, the prise originally charged was absolutely excessive. If a fair price and good valu'j was formerly given, the packer is now faced with a loss oi> every packet. There’s no escape from the fact#— sither prices have to he increased—or, as an alternative, quality and value must lie reduced by the admixture of cheaper, inferior, less healthful teas. The “Amber Tips” Proprietors arc ' determined that, in their case, this alternative ■will never bo taken. “Amber Tips” remarkable rise in a few years from an unknown brand to by far the largest selling tea in New Zealand—the largest selling tea in the world in proportion to population—is due to its quali+y and remarkable value. The same wonderful value will still be given — nothing but the finest will be used, but to do bo the price has to be increased. We are convinced that most homes in New Zealand would rather pay 2d. per lb, more and get the finest tea that can be produced rather than pay the old price and get an inferior article —with an admixture of poorer teas, fea» healthful alike to nerves and digestion. Forget quality and healthf illness—consider the question purely from the standpoint of economy—there too “Amber Tips" leads, for every pound will give more cups—and at a less price per oap. cup for cup, there’s no cheaper tea. Therefore even at the new prices Amber Tips is still the cheapest—you get better tea—more delicious flavour—finer fragrance —while, as the Lancet investor gation showed, your health will beneiiC Surely because of a penny extra p«jr half lb. packet you will not deprive yonE*self of a tea which for quality, fragrance, and economy is unique andl unsurpassable. The housewives of New Zealand want a good article and good value, and oxe t trial convinced them that Amber Tip* is a tea that nothing else could e^aal. Do they still want value and quality? We believe they do—we Know it. gg

*9 1/10-, 2/-. 2/2 per lb. The only tea that has to increase Us prices—the foregoing will tell you why. SUFFERED AGONY WITH CORNS UNTIL EEXONA CURED THEM “ Herewith allow me to tharrfc you for th® complete eradication end core of corns, both soft and hard, that I have received by th» use of your Rexona Ointment,” writes Mrs. Margaret Howard, (392 Cumberland Street, Dunedin, N-Z. “My feet were in a very bad state, not being able to put my bools .oa, besides having to sutler untold rqjony, wEest it was compulsory for me to move about. 1 tried many washes and dilutions, but. received nut the slightest, relief from nay, and I thought 1 should be crippled fpr Hie. Hearing of your Rexona Ointment and it» curing abilities, I started to use it, and it has, in a short time, not only cured the coma, hot they have disappeared altogether.; I ata now able to put on my boots and walk about as if 1 had tsever had anything wrong with my feet, and I shall for ever feel grateful for the benefits I have received by the nsa- of your Rexona Ointment.” 9 Rexona, the Rapid Healer, is a remarkabl* effective nHiaedy for all affections of the skin, also for wounds, bums, sores, ecretna and bad legs- Rexona is sold only Hi triangular E»ts at I/O, or in larger pots, holding, nearly nr timss *he quantity, for 3/-. me, Mary, hrm- 't'e vfdd Teach my Bosom to Unfold Eanguag© which can When IShoa hast a op ; c03&,/' 3&a* Sf 0¥«Ife? g)^'. I ? n invoke eta ai3 jss.<u<j Ba??, 33’«m a <s*eea cfisdiJ && ■ Offering Woods* Or cut 3Vr, B eniuafc Cure.’ *v . ■