Page 3 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 263, 31 July 1915, Page 3

Why Tea Costs More M Statement ihat Every Housewife S&ottld Read The war has faced every tea merchant with the problem of increasing prices or reducing his quality. He has to follow one course or the other —there's no escape—for the wholesale cost of fine tea in Eastern markets has increased over 2sdL per lb. since Augnst last. The main reason for this- rise has been the greatly increased demand —and the fact that: tea productioa cannot materially- increase for at least five years. T&kefor instance the enormous quantity of tea respired for the mens in the tretsdtes and on active service. It is readily seen why tea has be#n selected as the soldiers' beverage'—it is easily transported—is quisddy and readily prepared anywhere—and above aH it is invaluable foir its invigorating and stimulating qualities. With the exception of 3;iet4lion Britishers, but few of the 25 million men under arms in Europe to-day were previously tea rMnkersi —yet almost in a day tea Had to be found for them.

Do yon, wonder then, that the feea has gone up, up, up in price?— tehat to-day fine tea costs the packer New Zealand on the average rd. to 3d. per ~tb» more than in August last. \ v <£Add to this Russia's 160 millions, who, with a stroke o£ the pen, have been turned into .tea drinkers by. the . Vodka prohibition —add a score of minor causes and you will see why the increase had to come. Therefore, too, you will see that any tea giving value for the money cannot be sold at the same price. as in August last. It simply can't be done—unless, of course, the price originally charged was absolutely excessive. If a fair price and good valo was formerly given, the packer is now faced with a loss op ever}* packet. There's no escape from the facts—either prices have to be increased—or, as an alternative, quality and value must be reduced by the admixture of cheaper, inferior, less healthful teas. The "Amber Tips" Proprietors are determined that, in their case, this alternative will never be taken. "Amber Tips" remarkable rise in a few years from an unknown brand to by far the largest selling tea in New Zealand—the largest selliner tea in the world.in proportion to population—is due to its quality and remarkable value. The same wonderful value will Btfll be given—nothing but the finest teas will be uoed, but to do so the price has to be increased. We are convinced that most homes in New Zealand would rather pay 2cL per lb. more and get the finest tea that-can be produced rather than pay the old price and get an inferior article —with an admixture of poorer teas, less healthful alike to nerves and digestion. Forget quality and heulthfulneas—consider the question purely from the standpoint of economy—there too "Amber Tips 0 leads, for every pound will give more cups-r-and at a leßs priee per cup. —cup for cup, there's no cheaper tea. Therefore even at the new prices Amber Tips is still ihe cheapest—yon get better tea—more delicious flavour—finer fragrance—while, as the Lancet investigation showed, your health will benefit. Surely because of a penny extra per half lb. packet you will not deprive yourself of a tea which for quality, flavour, fragrance, and economy is uniqueand 'unsurpassable. The housewives of New Zealand want s good article and good value, and or.o trial convinced them that .Amber Tips is a tea that nothing; else could equal. Do they still want value and quality ? We believe they do—we know it. 99 1/10-, 2/-, 2/2 per lb. The only tea that has to increase its prices—the foregoing iviil tell you why. SUFFERED AGONY WITH CORNS UNTIL REXONA CUBED THEM " Herewith allow rae to thank you for the complete eradication and oure of oorns, both soft and hard, that I have received by the use of your llexona Ointment," writes Mrs. Margaret Howard, 692 Cumberland Street,' Dunedin, N.2. "My feet were in a very bad state, not being able to put my bcots oa» besides having to suffer untold agony wh<*a" it was compulsory for me to move about. I tried many washes and dilutions, but received not the slightest relief from any, and I thought I should be crippled for life. Hearing of your Rexona Ointment and its curing abilities, I started to use it, and it has, in a short time, not only cured the corns, but they liave disappeared altogether. I am now able to put on mv boots and walk about as if I had Sever had anything wrong with my feet, and I. shall for ever feel grateful for the benefits I have received by the use of your Rexo&a Ointment." £ Rexona, £be Rapid Healer, is a remarkable effective remedy for all affections of the skin, also for wounds, burns, sores, eczema and bad legs. Rexona is sold only in triangular its at 1-/0, or in larger pots,- holding yearly uantity, for 8/»» . - "Tea me, Mary, Sew t» w>e tfcee, % Teaek my besom fo-ugplS-3w§guagjs frhleh <san^S%rhe;aa'd ; ifa&r £ W&ea ifcwa lca«* * '&msl *? mW. 11l i**jric« a* a& mm*-m*K Offering Woods' Great T-epperminS Cure.' ..:..., -.«r» : &*> t