Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 263, 31 July 1915, Page 2

Get One Soon. lace: Only one place— YOUR need of a new WINTER COSTUME is emphasised ou three counts, Firstly, th e decided nip in the morning and evening air makes one desirous of "something snug," Secondly, th e knowledge that every smart dresser is Fashionably Attired, makes one feel "out of it," so to speak, wkilst Thirdly, the magnificent showing at H. D. SENWET & GO'S emphasise tl&o noed of purchasing whilst Stocks are completa, and Values are so good. Beyond doubt, thes* Loraly Geods wfil be eagerly inspected Let YOUR visit be mad e quite soon— TO-DAY U possible! AWABUA HOUSE ... TAIHAPE.

T one of his recent lectures on advertising, given L at Liverpool, England, Thomas Bussel, of London, emphasised strongly tha value of newspaper advertising. "The time," he said, " was ripe fcr a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, hut secured a material reduction in price. Indeed, the more an articie was &elvtfr«B*a the cheaper it/became, and the more self-interest compelled the manufacturer to keep up the quality* Certaia articles of great value to the public could sever hare beea manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and >ery eostly plants. Advertising was the cheapest method yet devised *>y the., wit of man for the sale of honest goods. The great commercial discovery »f the age was that it did not pay to advertise unless the goods advertised were hoHest goods, while nothing which was not true was good enemgh. to pat into an advertisement. The Commercial Review points out that:—-"Fnaoubt-edly the first and,most potent Advertising Foice of the present ?ay is the NEWSPAPER." Taihape business men who do the test business miiiaii*ti,',i«

Let m build your Mjt new vehicle •**« la ff« M 9 MR *ac ,w. ;.^, V* **: :<«*t , > £& « s$ Wism .*; K **« ;^-> 7t •"Mt BSK S^ rarfftsSr fSS*. .„•, S"&"4 M :#^* v« ALF P. FOl CARRIAGE WORKS TAIHAPE THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is. prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks ef dry timfeer on hand. Prompt daliTery aid satisfaction guaranteed. Write or 'Phone for Quotations to THE MANAGES TAIHAPE. :;■;!':* 11 ■! Try one tcnighl and tea * the result. I Mo headache, bad breath, sour stomach, or coated tongue in the morning - mtmzmmtmmmmmmwMi m j^a^^t^o^is^ : 3