Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 263, 29 July 1915, Page 2

The Place; Onto isttime. The Thought: fil Must Set One Soon, YOUR need of a new WINTER COSTUME is emphas-lsstl on three counts, Firstly, th e decided nip in the morning and evening air makes one desirous of "something t-zmg," Secondly, th e knowledge that every smart dresser is Fashionably Attired, makes one feel ','out of it," so to speak, whilst Thirdly, the magnificent showin- at H. D, BENNET & GO'S emphasises the reed of purchasing- whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods will be eagerly inspected JM Let YOUR visit be mad e quite sooi TO-DAY if possible! 1 &. AWABtIA lI"USE .-. TAIHAPB.

.-.JEssssaassesHSEosnESE'Hni A T one of his vec : >rr l'i cu"(-s on advertising, given HI, i ni)l!)!l : jondon, emphasised atr ; id vert i sine-. ' Tho time," be said, '• if Hilvertis-ii g, nod n wsi e ibe rnaimsui v t f rivhhf Jib valuo of uewsj aptr ice f. v a great extension iitivt riisir'ty must always Me illustrated the ''net that scientific Advertising did nut add to the cost of goods, hut secured a material reduction in price. Indeed, the more an articie was advertised tho cheaper it became, and the more self-interest compelled the manufacturer to Keep up the quality. Certain articles of great, value to the public could never have been manufactured at all had it not been that advertising ensured a pale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the ago was that it did riot, pay to advertise unless the ttoods advertised were honest goods. while nothing which was not true was good enough to put into an advertisement. :av3.' ri'^_;.;..u.acis» The Commercial Review points on* that:—"Unfloubt?dly the first and most potent Advertising Foxea of the present day is the NEWSPAPER." Taihape business men who do the test business

out mi! new vehicle i is <? /< * W PRFMIER CARRIAttJS WORKS TAIHAPE

COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any art of the district. Large stoclts of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or 'Phone for Quotations to THE MANAGER TAIHAPE. NO GOLD IS