Page 8 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 263, 29 July 1915, Page 8

:R CAX BE Don't think you are incurable because you've had Rheumatism for years and linvo tried almost every --'•euro"'" y-ou've. seen advertised, without relief. Waste no more money on lotions and embrocations. Rheumatism is a blood disease, and all the external treatment in the world cannot purify your blood—the cure mast be effected internally—and RHEUMO be the remedy. The uric acid which sours Him (1 rod a of New Zealanders have been cured of Rheumatic complaints i>y this reliable specific. Mr CannitcU, of Tcmuka, writes: —"For a long time 1 have suffered froin Rheumatics, using all binds of remedies. Hearing cf RHEUMO I tried it, and have taken a few bottles, and to-day can say that I have, not felt better for the past 10 years.," You try RHEUMO. It removes Hie cause of the disease, and the cure is -permanent. 2/fi and 4/G a

Tlint cough of yours is troublesome at night! Here's the remedy: Take a few drops of "XAZOL" on a piece of sugar and immediate relief will ensue. No Cought is "NAZOL''-proof!

Information of Vital Interest to Evzry Woman.

1 he factors responsible for the enormous rise in the wholesale price of tea —increasing its average cost, to the tea merchant by no less than 2kl. to 3d. a lb. since the war started —have already been cicaiL with in earlier articles of this series. The reasons why "Amber Tips" Tea has been forced to increase its prices by 2d. per lb. have also been fully detailed. In considering the matter, it is well to remember that during the last nine years there has beenabsolutely no other increase'in price in "Amber Tips," although to-day the cost of labour and packing alone has more than doubled. The cost of labels, cartons, and packages has also increased year by year—while tea was rising steadily in price even before the war started. Tea experts have always been surprised at the remarkable value, wonderful quality and purity given in "Amber Tips " at so low a price. r-Jo other brand has been able to offer such good value and hence the sale of "Amber Tips" has increased year after year, until to-day it is the most popular brand from the North Cape to the Bluff, selling millions of packets throughout the Dominion.

But you will readily see that the article giving the best value is the one most affected by the heavy increase in price of raw material. Not so with an inferior tea sold at the same price, because its margin of profit—the difference between cost and selling price—is much greater. The average increase of s»d. to 3d. per lb. in the price of tea faces the tea merchant with but two alternatives—he must either increase his prices or reduce his quality—unless he is to face heavy loss. Either course is reasonable, bur the proprietors of "Amber Tips" have chosen the former one rather than the latter. Rut think the matter out—if another '.irand does not raise its prices and still claims to give the same value—surely it means that the-price charged before the war was excessive—more than should ba naked if <jood value for the money-was criven—otherwise a heavy loss must be faced by the packer. It is always harder to raise the price <>f a product than it is to reduce its quality, and it was easier for " Amber Tips" to meet the increased cost by giving an inferior article by adding low"yrade inferior teas. Hut the " Amber Tips " standard has been set as the highest that can be given at the price—the best value that can be obtained for the money--and this standaid will still be maintained. Only 2d. per lb. more is asked, and that 2d. per lb. ensures the finest tea that can be purchased in the world at the same price. - ' ■

This seems rather a bold statement, but we are prepared to back it up by facts. Prove it for yourself. Write to your friends in England, Australia, Canada, or elsewhere —send them a packet of "Amber Tips" and ask Ihem if they can secure the same value, quality, purity, and flavour for even 6d per lb. more. After all is said and done, surely the increase in cost is but small when one considers that the finest value in the world is being secured—a tea which is so absolutely pure and fine thai it can readily be taken by children and by ihose of the weakest digestion. Then, too, " Amber Tips " is the most •'conomical tea because it gives more •ups per lb. of the delicious refreshing leverage—the cost per cup is less, so hat you are still saving money and economising. 102

<£' iEOu&B l/10, a/-, 2/2 rcr /&. 77* e **«/;/ that ha* tn increase its prices- the foregoing fill fell you why.