Page 3 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 263, 28 July 1915, Page 3

Why Tea Costs More A Statement that Every Housewife Should Read The war has faced every tea merchant with the problem of increasing prices or reducing his quality. He has to follow one course or the other —there’s no escape—for the wholesale cost of line tea in Eastern markets has increased over 2hd. per lb, since August last. The main reason for this rise has been the greatly increased demand —and the fact that tea production cannot materially increase for at least live years. Take for instance the enormous quantity of tea required for the men in the trenches and on active service. It is readily seen why tea has been selected as the soldiers’ beverage—it is easily transported—is qmckly and readily prepared anywhere—and above ail it is invaluable for its invigorating and stimulating qualities. With the exception of 3 million Britishers, but few of the 25 million men under arms ire Europe to-day were previously tea. drinkers—yet almost in a day tea had to be found for them. Do you wonder then, that the tea has gone up, up, up in price?—* that to-day fine tea costs the packer in New Zealand on the average to 3d. per lb. more than in August last. , v CAckl to this Russia’s 160 millions, who, with a stroke of the pen, have been turned into tea drinkers by the Vodka prohibition add a score of minor causes and you will see why the increase had to come. Therefore, too, you will see that any tea giving value for the money cannot be sold at the same price as in August last. It simply can’t be done —unless, of course, the price originally charged was absolutely excessive. If a fair price and good valu’j was formerly given, the packer is now faced with a loss on every packet. There’s no escape from the facta—either prices have to be increased—or, as an alternative, quality and value must he reduced by the admixture of cheaper, inferior, less healthful teas. The “Amber Tips” Proprietors are determined that, in their case, this alternative will never be taken. “Amber Tips” remarkable rise in a few years from an unknown brand to by far the largest selling tea in New Zealand—the largest selling tea in the world inproportion to population—is due to its qualify and remarkable value. The same wonderful value will still be given—nothing but the finest leas will lie used, but to do so the price has to he increased. We are convinced that most homes in New Zealand would rather pay' 2d. per 'll*, more and get the finest tea that can be produced rather than pay the old price and get an inferior article —with an admixture of poorer teas, less healthful alike to nerves and digestion. Forget quality and healthfulness—consider the question purely from the standpoint of economy—there too “Amber Tips” leads, for every pound will give more cups—and at a less price per cup. cup for cup, there’s no cheaper tea. Therefore even at the new prices Amber Tips is still i lie cheapest—you getbetter tea—more delicious flavour—finer fragrance while, as the Lancet investigation showed, your heal:!) will benefit. Surely because of a penny extra per half lb. packet yon will not deprive yourself of a tea which for quality, flavour, fragrance, and economy is unique ami unsurpassable. The housewives of New Zealand want a good article and good value, and one trial convinced them that Amber Tips is a tea that nothing else could equal. Do they still want value and quality ? We believe they do—we know it. 93

Zks. 1/10-, 2/-, 2/2 per lb. The oidr/ tea that has to increase its prices—the foregoing will tell you why. SUFFERED AGOIY WITH CORNS UNTIL REXONA CURED THEM “ ll f.rewith allow me to thank you for tho complete eradication and cure of corns, both | soft and hard, that I have received by tha use of your Rexona Ointment,” writes Mrs. Margaret Howard. G 92 Cumberland Street, Dunedin, N.Z. “My feet were in a very bad state, not being able to put mv boots on, besides having-to suffer untold agony wh*«a j it was compulsory for me -:o move about-. £ tried many washes and dilutions, bafe received not the slightest relief from any, and I thought I should be crippled for life. Hearing of your Rexona Ointment and its curing abilities, I started to use it, and it has, in a short time, not only cured the corns, but they have disappeared altogether. I am now able to put on my boots and walk about as if I had liever had anything wrong with my feet, am| I shall for ever feel grateful for the benefits I have received by the use o£ your Rexona Ointment.” } Rexona, the Rapid Healer, is a remarksbla effective remedy for all affections of the skin, also for wounds, burns, sores, eczema and bad legs. Rexona is sold only in triangular pots at I/O, or in larger pots, holding nearly Sour times 4&e quantity, for 3/-. ‘“‘Tell me, Mary, how to woo thee 7 Teach my bosom to unfold Language which can soothe and eba&r then, When thou hast a cough or cold. Rot ,If pleading cannot gain thee, Wl invoke an aid more sure. KV.n a queen could not disdain me Offering Woods* 'Great ermia* Cure.’