Page 3 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 263, 27 July 1915, Page 3

Costs A Statement that Every Housewife Should Read The war has faced every tea merchant with the problem of increasing prices or reducing his quality. lie hvs to follow one course or the other —there's no escape- lor the wholesale cost of line tea in Eastern markets has increased over 2-' ; d. per lb. since August last. The main reason for this rise has been the greatly increased demand—and the fact that tea production cannot materially increase for at least live years. Take for instance the enormous quantity of tea required for the men in the trench"

It is readily seen why tea has been selected as the soldiers' beverage—it is easily transported —is quickly and readily prepared anywhere—and above all it is invaluable for its invigorating and stimulating qualities. With ihe exception of 3 million Britishers, but few of the "15 million men under arms in Europe to-day were previously tea drinkers—yet almost in a day tea had to be found for them. Do you wonder then, that the tea has gone up, up, up in price?—• that to-day fine tea costs the packer in New Zealand on the average to 3d. per lb. more than in August last. v (tridd to this Russia's 160 millions, who, with a stroke of the pen, have been turned into tea drinkers by the Vodka prohibition add a score of minor causes and you will see why the increase had to come*. ■ Therefore",.too, you will see that any tea giving value for the money cannot be sold at the same price as in August last. It simply can't be done-rimless, of course, the price originally charged was absolutely excessive. If a fair price and good vah:; was formerly given, the packer is now faced with a loss on every packet. There's no escape from the facts—either prices have to he increased—or, as tin alternative, quality and value must he reduced by the admixture of cheaper, inferior, less healthful leas. The ".Amber Tips" Proprietors are determined that, in their ease, this alternative will ncv«r be taken. "Amber Tips*' remarkable rise in n few years from an unknown brand to by far the largest seliit:.*.' un in New Zealand—the largest selling tea in the world in proportion" to population—is due to its (ju.'di'y and remarkable value. The" same wonderful value will still be sriyeai—nothing but the finest teaa will he used, but to do so the price has to he increased.

We arc convinced that most homes in New Zealand would rather pay 2d. per lb. more and {jet the finest tea that can be produced rather than pay Use old price and get an inferior article —with an admixture of poorer teas, less healthful alike t<> nerves and digestion. Forgef qua 1 i t.y and i \ e:« i 1111'iiiness—consider the question purely from the standpoint of economy—there too "Amber Tips" leads, lor every pound will give more cups- and at ;i lest* price per cup, —-cup for cup, there's no cheaper tea. Therefore even at The new prices Amber Tins isstiM the cheapest—you get hotter tea—more delicious flavour—-finer fragrance v. hi!<-. ;is the Lancet, investigation showed, your health will benelit. .Surely because of :v penny extra per half lb. packet von will not deprive yourself of a tea which for quality, flavour, fragrance, and economy is unique and unsurpassable. The housewives of New Zealand want a good article/and good value, and or:© trial convinced them that Amber Tips is a ten that nothing else could equal. Do they still want value and quality? We believe lliey do—we know it. 89

1 .7 10-, .2/-, .2/2 jrer /&. y/*e »«'// tea ihni Han to increase its tjrices — the foregoing will tell you ichy.

SUFFERED AGOSTY WITH CORNS " Herewith allow me to thank you for (he complete eradication and cure of corns, both soft and hard, that I have received by the use of your Rexona Ointment," writes Mrs. Margaret Howard, 092 Cumberland Street, Dunedin, N.Z. " lly feet were hi a very bad state, not being able to put my boots oa*. besides having to stiller untold agony it was compulsory for mo move about. I tried many washes and dilutions, but received not the slightest relief from any, and I thought I should be crippled for life. Hearing oi your Rexona Ointment and its curing abilities, i started to use it, and it has, in a short tim°, not only cured the corns, but they have disappeared altogether. I am now able to put on my boots and walk about as if I had never had anything wrong with my feet, and I shall for ever feel grateful for the benefits I have received by the use oi your Rexona Ointment." $ Rexona, ike Rapid Healer, is a remarkablo effective rt&saedy for all affections of the skin, also for wounds, burns, sore.s, eczema and bad legs. Rexona is sold only in triangular J rots at 1/y, or in larger pots, holding nearly our times t&e quantity; for 3/-. leTeH-me;I e TeH-me; ■ Mftr&. Ass?. to.'Woo, thee, ; , j .Teach, my bosom to. unfold E&nguagc w'fcieh wen Soothe and cheer ""■•/ ' t&ce," f•' ,"■ ■'■"" \ " : . . Sast a.:e#Bg;h o.r cold. : .' But if c&Kiifrt gain thee, s'll invoke an aid more sure. &*en a queen could not tti&dairi tie Om»rin«r WocuV Great- ' reppcrminft Care.'